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Stand Out Without Blowing The Budget

 Marketing a business in today’s economy can be either tough or easy, depending on how you go about it. Sure there is more competition than any before, with some industries facing new entrants to the market every week, but this is where business owners need to be smart, and set aside some time to plan how to market their business and products.


There are plenty of reasons to consider promotional merchandise when trying to set your business apart from your competitors, starting with the fact that promotional gifts and merchandise are often kept and used for a long time. It is thought that these gifts and merchandise items are kept for a year or more giving you plenty of opportunities to spread awareness of your brand.


Thinking about charging for your promotional products? Why not choose a cost effective option, such as a well designed branded metal pen, and give them away as gifts to your customers and clients, and to surrounding businesses who may be able to use your services or refer you to others you will. By giving these items away, you are raising both the opinion of your business to the person who receives the item, as well as spreading awareness of your products or services.


Did you know using promotional materials is often quite a lot cheaper than traditional advertising, especially over the longer term? And you don’t just need to stick to traditional promotional materials. These days, items such as coasters, drinkware, keychains and confectionary can all be used to help promote a brand. Of course some of these items are more suitable to conferences and functions, but a simple box of promotional chocolates or a tin of mints don’t need to be expensive and are a great little gift.


If you have been browsing through website after website of promotional products you’d know just how big the range is. Brand Republic has a range of almost 60 categories with hundreds of products to choose from. With options ranging from car accessories to umbrellas and stickers to footwear, there is something for every business, sporting association, school and community group.


Brand Republic have been selling promotional merchandise in the Australian market for a number of years now, including for large corporations, small businesses, schools, universities, Government agencies and many more. Some of the more popular options for promotional merchandise over the years have included USB’s, calendars, bottled water, floor mats and hats.


Brand Republic is committed to ensuring you get a high quality promotional product at an affordable price that will help set your brand apart from your competitors. With friendly staff who are happy to answer any questions you may have, we expect that your experience with Brand Republic will result in more customers and clients for your business.


To talk to one of our friendly staff regarding your promotional merchandise and branding requirements, please call us on 03 9646 7066.

Small Gifts – Big Ideas

When it comes to company marketing and branding, there are plenty of tracks you can go down; from traditional marketing through and social media through to sponsoring events and giveaways, there’s plenty of ways to get your business known.


But when you already have a fairly large customer base and you just want to keep your name in front of them, there’s some great ways to do so that won’t break the budget. Promotional or branded items don’t need to be large, but by choosing quality items that your customers and clients will find handy to use in their day to day lives, your business name front and centre will be a great reminder when they need to use your services.


Brand Republic stock a large range of branded small gift ideas that won’t take up a lot of storage room but will be a welcome gift when your sales reps visit clients or when your customers walk in the door.


Calendars are one of the most well known gifts, and if you’ve given them to clients before, you may have even been asked when your new ones will be arriving! They are handy for both the office and home, and a well designed calendar will certainly be used. For office use, a Monitor Calendar is a great idea. These calendars fit along the bottom of a computer monitor for easy access and with a four colour print, your logo or business message will really stand out. For walk in customers, you might prefer a Magnetic Tab Calendar. These calendars stick straight onto the fridge – something we bet your customers open many times a day! They are a great reminder of your business and the services you offer.


Confectionary items are always going to go down well whether you’re walking into your local office block or your local mechanics. Why not try M&M’s in a 50gm cello package – perfect single serves for your sales reps to give to clients and with a great little colour printed logo, your clients will certainly be thankful for the afternoon sugar hit. Mints are another great option and the Peppermints in Silver Rectangular Tins are a great idea – especially since the tins can then be refilled for an office desk lolly tin.


A promotional product that isn’t often used are branded keytags. Brand Republic has a pretty extensive range to choose from, including the Leatherette Key Tag, Bottle Opener Key Tags and plenty of soft PVC options. These items will come in extremely useful for your clients and customers, and as they aren’t often used, they will certainly be a great talking point.


For a little fun, why not try a branded Stress Toy. Choose from a range of items including animals, balls, transport and construction shapes to suit your business. If you have clients working in rather stressful positions or businesses, these can be a great way to help them out and remind them of your services.


Branded items don’t need to be large and over the top to be effective. Small items that can be used every day in the office or home are often much more appreciated and much more effective than an item that is only used once a year, or thrown straight in the bin. By choosing promotional items that are well designed and useful to your clients or customers, you will be reminding them every day of your business and the type of service you provide.


If you are looking for something unique, or you’d like to discuss your branding requirements, give Brand Republic a call on 03 9646 7066. Our helpful and friendly staff will be able to direct you to the best product for your requirements.

Branded Products and Where to Brand

In this highly competitive business world companies are always jostling for ways to get their products at the front of the group. There are a huge range of marketing methods that corporations use to achieve this end one of which is the handing out of branded products. The hope is they by giving out gift the business can build customer loyalty and expand the reach of the brand. Whilst in most cases this is true it is also imperative to have a well thought out plan.

Although giving gifts in the form of branded products is never a bad idea one must  also consider where to brand and how to place the logo. It is important when planning a branded product that you have your logo well placed and attractive to the user. Sometimes it is difficult to strike a balance between having a tasteful looking product and yet having something that sticks out. Understanding your objective is always important when planning which products to use.

An good example of a product which allows you flexibility is the Madrid Coffee Mug. This mug is essential a photo mug which basically means it has a sublimation print. With sublimation print it allows you to print a large wrap around logo. More impressively the print can be of a photo or of a logo with a gradient. This flexibility really allows you to create an impressive looking value added product without breaking the budget or appearing to go over the top. The same can be achieved with other products which allow for this printing method such as our credit card USB series

So when looking to embark on yet another marketing campaign make sure you get your branded products right. A well planned promotional marketing campaign is money well spent.

How To Buy Promotional Products Online

These days it seems every thing you want to purchase you can find it online. Long gone are the days where you had to search through the phone book of go to every single shopping mall just to find a basic item. It seems that most products are just a click away. The same can be said about promotional products and corporate merchandise. It can all be found online.

It is true that we still give out catalogue. It is sometimes easier to browse through a catalogue and mark out the products that you like. Also they are a great coffee table book. Something to look at when you are just waiting around for some thing to happen or someone to come to an appointment. But if you want to see a huge collection of promotional products then you will probably have to turn to the web for more information.

Purchase promotional products online is easy. You find a website you like. Just like our website Brand Republic. When you find a product you simply send through a quote request and in a short period of time someone will reply to you will all the information you need. If you need additional information it is alway simple to just send an email and await a response. It is also great when the company you are dealing with has specialist website just like our caps website or promotional USB website.

So next time you are looking for a corporate gift you may want to check online and if you happen to come across Brand Republic then you will know how lucky you are.