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Stand Out Without Blowing The Budget

 Marketing a business in today’s economy can be either tough or easy, depending on how you go about it. Sure there is more competition than any before, with some industries facing new entrants to the market every week, but this is where business owners need to be smart, and set aside some time to plan how to market their business and products.

 

There are plenty of reasons to consider promotional merchandise when trying to set your business apart from your competitors, starting with the fact that promotional gifts and merchandise are often kept and used for a long time. It is thought that these gifts and merchandise items are kept for a year or more giving you plenty of opportunities to spread awareness of your brand.

 

Thinking about charging for your promotional products? Why not choose a cost effective option, such as a well designed branded metal pen, and give them away as gifts to your customers and clients, and to surrounding businesses who may be able to use your services or refer you to others you will. By giving these items away, you are raising both the opinion of your business to the person who receives the item, as well as spreading awareness of your products or services.

 

Did you know using promotional materials is often quite a lot cheaper than traditional advertising, especially over the longer term? And you don’t just need to stick to traditional promotional materials. These days, items such as coasters, drinkware, keychains and confectionary can all be used to help promote a brand. Of course some of these items are more suitable to conferences and functions, but a simple box of promotional chocolates or a tin of mints don’t need to be expensive and are a great little gift.

 

If you have been browsing through website after website of promotional products you’d know just how big the range is. Brand Republic has a range of almost 60 categories with hundreds of products to choose from. With options ranging from car accessories to umbrellas and stickers to footwear, there is something for every business, sporting association, school and community group.

 

Brand Republic have been selling promotional merchandise in the Australian market for a number of years now, including for large corporations, small businesses, schools, universities, Government agencies and many more. Some of the more popular options for promotional merchandise over the years have included USB’s, calendars, bottled water, floor mats and hats.

 

Brand Republic is committed to ensuring you get a high quality promotional product at an affordable price that will help set your brand apart from your competitors. With friendly staff who are happy to answer any questions you may have, we expect that your experience with Brand Republic will result in more customers and clients for your business.

 

To talk to one of our friendly staff regarding your promotional merchandise and branding requirements, please call us on 03 9646 7066.


Branded Products and Where to Brand

In this highly competitive business world companies are always jostling for ways to get their products at the front of the group. There are a huge range of marketing methods that corporations use to achieve this end one of which is the handing out of branded products. The hope is they by giving out gift the business can build customer loyalty and expand the reach of the brand. Whilst in most cases this is true it is also imperative to have a well thought out plan.

Although giving gifts in the form of branded products is never a bad idea one must  also consider where to brand and how to place the logo. It is important when planning a branded product that you have your logo well placed and attractive to the user. Sometimes it is difficult to strike a balance between having a tasteful looking product and yet having something that sticks out. Understanding your objective is always important when planning which products to use.

An good example of a product which allows you flexibility is the Madrid Coffee Mug. This mug is essential a photo mug which basically means it has a sublimation print. With sublimation print it allows you to print a large wrap around logo. More impressively the print can be of a photo or of a logo with a gradient. This flexibility really allows you to create an impressive looking value added product without breaking the budget or appearing to go over the top. The same can be achieved with other products which allow for this printing method such as our credit card USB series

So when looking to embark on yet another marketing campaign make sure you get your branded products right. A well planned promotional marketing campaign is money well spent.