In this highly competitive business world companies are always jostling for ways to get their products at the front of the group. There are a huge range of marketing methods that corporations use to achieve this end one of which is the handing out of branded products. The hope is they by giving out gift the business can build customer loyalty and expand the reach of the brand. Whilst in most cases this is true it is also imperative to have a well thought out plan.
Although giving gifts in the form of branded products is never a bad idea one must also consider where to brand and how to place the logo. It is important when planning a branded product that you have your logo well placed and attractive to the user. Sometimes it is difficult to strike a balance between having a tasteful looking product and yet having something that sticks out. Understanding your objective is always important when planning which products to use.
An good example of a product which allows you flexibility is the Madrid Coffee Mug. This mug is essential a photo mug which basically means it has a sublimation print. With sublimation print it allows you to print a large wrap around logo. More impressively the print can be of a photo or of a logo with a gradient. This flexibility really allows you to create an impressive looking value added product without breaking the budget or appearing to go over the top. The same can be achieved with other products which allow for this printing method such as our credit card USB series
So when looking to embark on yet another marketing campaign make sure you get your branded products right. A well planned promotional marketing campaign is money well spent.