Used to promote businesses and brands, promotional products are a popular topic amongst marketing teams around the world. With so many options to choose from, how do you pick the right product for your brand?
Picking the right promotional product comes down to the type of clients or customers you have, the type of promotional campaign you are running, and what you want your promo campaign and product to say about your brand. If you work with large corporate clients, you may choose something like stationery or USB flash drives; if you run events or work with small start-up companies you may choose products like branded compendiums or desk accessories.
There are a number of reasons businesses use promotional products, including increasing brand awareness, mass promotion at a low cost, provides variety to your marketing plan, ability to be flexible with seasonal items and an interesting way to introduce a new product onto the market. Promotional products often have a roll-on effect in that not everyone is going to be able to use say a Powerbank so they pass on your branded item to a friend or family member which raises awareness of your brand even further.
No matter what type of business you run, or who your clients are, here at Brand Republic we have a huge range of promotional products to suit any promotional or marketing need that you can brand with your logo. Our large range includes apparel, car accessories, desk accessories, stationery, technology, travel accessories as well as other popular items such as branded pens, custom lanyards, promotional USB’s and printed umbrellas. A one-off cost of the purchase of the product could see your brand getting exposure for years to come.
If you are in need of some new branded promotional products, we have products that suit events and functions, corporate gift baskets or gifts to new clients; with a range of almost 30 different categories and hundreds of individual items you are sure to find what you need.
Today, the market is highly competitive and there are several businesses in every industry. If you want your company to enjoy any success, you need to have a solid marketing and promotional campaign in place. Businesses use many different mediums to promote their goods and services. A combination of digital marketing techniques and more traditional forms of promotions and marketing that are still very useful and relevant and promotional products are just what you need. At Brand Republic, we believe promotional products are one of the most effective ways to bring lasting recognition for your brand and a worthwhile investment.
Have you ever come across a coffee mug with a company’s name or logo on it? Have you seen a lanyard hanging from a company employee’s neck? These items are promotional products that can help gain visibility for you brand in a variety of ways and some of them are listed below:
Promotional products have been around for a very long time and many people have received a promotional products at some point in their lives. Modern entrepreneurs are often surprised by just how effective these items are. Here are some reasons why you should invest in them:
The key to running a superior marketing campaign is to ensure that you encourage brand recognition amongst your customers and the broader public. This is where branded products come into play. It is not just about giving your customer a gift but ensuring that you get the branding right. Branding products isn’t just about putting your logo on everything. It is about doing it in a manner which enhances your brand value and customer’s perception of your firm. That is why at Brand Republic we think about aesthetic when branding a promotional gift. To achieve this we offer a number of branding options to help you achieve your goals:
The above methods are the main branding methods we use. We will always recommend the best method for your branded product.
Lanyards have always been a great way to get your brand out there. They are practical and inexpensive and are easy to brand. Our printed lanyards come with a variety of accessories that can further customise the product thus adding more appeal to the user.
We have a variety of lanyards available for your next promotional campaign or event:
There is no better way to expand your brand then with corporate clothing. We have a large range of custom apparel options which are sure to tick all your boxes. We have supplied corporate clothing to customers both big and small. Our extensive relationship with both local and overseas suppliers gives us the ability to tailor your range according to your budget. Whether your are looking for polo shirts with your logo embroidered or a stylish business shirts we have you covered.
Our corporate apparel options include:
Branding options for our range of clothing and apparel includes embroidery, screen print and heat transfer.
Promotional pens and writing instruments are the mainstay of the promotional products industry. Probably one of the earliest corporate gifts was a branded pen. There is a pen to suit any budget and Brand Republic has an extensive range for you to choose from. We have a range of writing instrument that include:
Our premium pen range includes:
The branding options for the pens is screen print, pad print and laser engrave. The plastic pens can only be screen or pad printed. The metal pens can be printed or laser engraved but we recommend engraving as it is more durable and will not rub off in the long term. All pens can come either bulk packed or in a gift box depending on your budget.
We have one of the largest ranges of promotional bags available. The most popular bags that our customers use in their marketing campaigns are:
The most popular branding options for bags is either screen print or heat transfer print. Screen print is used more for simple spot colour logos. Heat transfer print is for more complex logos and where there is a gradient.
We have a huge range of custom printed mugs. We have a promotional mug to suit any occasion. Whether you are looking for a standard mug for your office staff or something fancy for premium customers or events we have you covered. Our range of coffee mugs and coffee cups are a great item for branding. Coffee mug and cups generally have a large print area which lends itself well to printing almost any logo or message. We also have wrap print and photo print options should that be needed.
Our coffee mugs & cups range includes:
Call us at Brand Republic if you want to know more about our promotional products and other services. Just give us a call on 03 9646 7066 or fill in this contact us form and we’ll get back to you as quickly as we can.
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