Today, the market is highly competitive and there are multiple businesses in every industry. If you want your company to enjoy any success, you need to have a solid marketing and promotional campaign in place.
Businesses use many different mediums to promote their goods and services. A combination of digital marketing techniques and more traditional forms of promotions and marketing that are still very useful and relevant. Promotional products are an integral component of any marketing strategy. At Brand Republic, we believe promotional products are one of the most effective ways to bring lasting recognition for your brand and a worthwhile investment.
What are Promotional Products?
Have you ever come across a coffee mug with a company’s name or logo on it? Have you seen a lanyard hanging from a company employee’s neck? These items are promotional products that can help gain visibility for you brand in a variety of ways and some of them are listed below:
- Gifts – They can be used as gifts for your employees and colleagues as promotional products are both useful and stress-free. You won’t have to browse through several stores to find gifts that your associates would appreciate. You can just browse our website, choose the items you like, upload your designs, and place your order.
- To Customers at Events – If you want to stand out at trade fairs, conferences, and conventions, you need to do something unique. Promotional products can be just what you need to get things done. Because these items are so affordable and easy to purchase, you won’t have to worry your marketing budget. We can also ship these items directly to your event location.
- Build Brand Loyalty Through Sales – Customers love to collect branded items from their favourite brands. They’re even willing to pay money for it, which is why many companies do sell branded items like t-shirts, coffee mugs, bags, etc. This is a great strategy to promote your brand and earn some added revenue as well. This might not always work, but when it does, it gives great results.
Why You Should Use Promotional Products?
Promotional products have been around for a very long time. Most people have received a promotional products at some point in their lives. Many businesses are often surprised by just how effective these items can be. Here are some reasons why you should utilise them:
- They’re are a very inexpensive investment in your brand. Promotional products are very affordable and you don’t need to spend much to kickstart your marketing.
- The investment is long lasting. If you purchase good quality products like the ones we sell, you can expect them to last for many years to come.
- They’re very useful, which makes them appealing to your customers. This appeal and usefulness can considerably increase your brand visibility.
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The key to running a superior marketing campaign is to ensure that you encourage brand recognition amongst your customers and the broader public. This is where branded merchandise comes into play. It is not just about giving your customer a gift but ensuring that you get the branding right. Branding a product isn’t just about putting your logo on everything. It is about doing it in a manner which enhances your brand value and customer’s perception of your firm. That is why at Brand Republic we think about aesthetic when branding a promotional gift. To achieve this we offer a number of branding options to help you achieve your goals:
- Screen Print
- Pad Print
- Laser Engrave
- Digital Print
The above methods are the main branding methods we use. We will always recommend the best method for your branded merchandise.
Lanyards have always been a great way to get your brand out there. They are practical and inexpensive and are easy to brand. Our printed lanyards come with a variety of accessories that can further customise the product thus adding more appeal to the user. We have a variety of lanyards available for your next promotional campaign or event:
- Polyester – the most popular and versatile.
- Nylon – sturdy for long-term use.
- Woven – for one and two colour logos.
- Sublimation – where a gradient logo is necessary
- Bootlace – compact and good looking.
- Satin – for a bit of elegance.
- PVC – water resistant and easy to clean.
- Rope – inexpensive for promotional use.
- PET – a eco-friendly choice.
- Faux Leather – when you need to make a fashion statement.
There is no better way to expand your brand then with corporate clothing. We have a large range of custom apparel options which are sure to tick all your boxes. We have supplied corporate clothing to customers both big and small. Our extensive relationship with both local and overseas suppliers gives us the ability to tailor your range according to your budget. Whether your are looking for polo shirts with your logo embroidered or a stylish business shirts we have you covered. Our corporate apparel options include:
- Business Shirts
Branding options for our range of clothing and apparel includes embroidery, screen print and heat transfer. Promotional Pens Promotional pens and writing instruments are the mainstay of the promotional products industry. Probably one of the earliest corporate gifts was a branded pen. There is a pen to suit any budget and Brand Republic has an extensive range for you to choose from. We have a range of writing instrument that include:
- Plastic Pens
- Metal Pen
- Mechanical Pencils
- Stylus Pens
- Premium Pens
Our premium pen range includes:
- Parker Pens
- Waterman Pens
The branding options for the pens is screen print, pad print and laser engrave. The plastic pens can only be screen or pad printed. The metal pens can be printed or laser engraved but we recommend engraving as it is more durable and will not rub off in the long term. All pens can come either bulk packed or in a gift box depending on your budget. Promotional Bags We have one of the largest ranges of promotional bags available. The most popular bags that our customers use in their marketing campaigns are:
- Bamboo Bags
- Calico Bags
- Canvas Bags
- Coolers Bags
- Cotton Bags
- Jute Bags
- Non-Woven Bags
- Paper Carry Bags
- Sports And Duffles
- Tote Bags
The most popular branding options for bags is either screen print or heat transfer print. Screen print is used more for simple spot colour logos. Heat transfer print is for more complex logos and where there is a gradient. Custom Mugs We have a huge range of custom printed mugs. We have a promotional mug to suit any occasion. Whether you are looking for a standard mug for your office staff or something fancy for premium customers or events we have you covered. Our range of coffee mugs and coffee cups are a great item for branding. Coffee mug and cups generally have a large print area which lends itself well to printing almost any logo or message. We also have wrap print and photo print options should that be needed. Our coffee mugs & cups range includes:
- Ceramic Coffee Mugs
- Stainless Steel Mugs
- Re-Usable Coffee Cups
- Thermal Flask
- Travel Mugs
Call us at Brand Republic if you want to know more about our promotional products and other services. Just give us a call on 03 9646 7066 or fill in this contact us form and we’ll get back to you as quickly as we can.