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Branded Products And Corporate Marketing

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In this digital age we live in life is changing at a rapid pace. The interconnectivity of the world means that communities are interacting more than ever. Especially with the rise of social media the barriers separating people are slowly but surely being eroded. The breaking down of these barriers is not only having a lasting effect on how we form relationship but also how we do business. Companies have had to embrace the new reality to be able to prosper and grow. It is not always easy but it is definitely necessary. Corporate marketing department have had to adapt in the process. The new digital age has not just effected ways companies conduct their advertising, but their marketing in general. This includes the way they incorporate branded products into their marketing campaigns.

Branded promotional products are an integral part of any marketing campaign. Since the advent of capitalism and modern business products and more precisely branded promotional products have been the cornerstone of any respectable marketing strategy. The attainment and retention of customer loyalty is not only seen as logical but essential to the very survival of any business enterprise. Even Karl Marx himself would recognise the duality that is encapsulated in giving something back to the consumer that is so responsible for any firms existence. The Communist Party itself would give away little lapel pins and other party paraphernalia to ensure the loyalty of the masses. Why would corporatists act any different. A branded promotional product sets the scene. It creates the mood. The branded product is the bees knees of any marketing departments existential being.

Branded Products and Digital Marketing

Has this changed with the coming of the digital age you may ask? Absolutely not! Why would the relationship between the consumer change simply because of the arrival of a new medium. The digital realm is merely an extension of what was already here, namely television and the the internet. Going digital hasn’t diminished the need for branded products but has enhanced it. Think about the new phenomena of social influences. A few years back and it was only celebrities that got the job of promoting products. Actors and singers and sports stars were the exclusive promoters of company’s wares.

These days it is any individual with a profile, not necessarily talented or skilled in anyway other than the way they pose or how they present themselves. Yet still omnipresent in all of this the the branded product. Inevitable the profile means nothing without giving something back to the consumer. The lifeblood of inter-relational commerce.

Corporate Marketing

Corporate Marketing

Versatility of Promotional Drink Bottles

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When looking for a versatile promotional products to add to your marketing products line up there are a lot of products you can look for. The range of promotional products available now are in the tens of thousands. So when you are looking for a promotional gift to give to your customers the chances are that you will be able to readily find one. All you need to do is find an excellent promotional products supplier such as Brand Republic. They will surely point to in the right direction to ensure that you get the best possible product you can find to utilise in your marketing campaign which will leave your customer bedazzled. A bedazzled customer will inevitably become not just a loyal customer but a fan of your company or organisation. The Versatility of Promotional Drink Bottles is well know in the promotional field.

What about promotional drink bottles?

One of the most popular promotional products out there is the promotional drink bottle. Promotional drink bottles are popular precisely because they are such a versatile corporate gift. You will literally find promotional drink bottles being used in a large range marketing campaigns by the largest variety of corporations and organisations. Drink Bottles are suitable for almost any promotional campaign simple because they are so useful. Whether you use it for sports, for hiking, at the beach or in your children school bags, you will alway find yourself needing more. There is nothing worse then finding yourself without water or some beverage to wet your thirst. Indeed it is scientifically proven that a human can go with out food much longer than they can without water. Just a few hours without water can cause severe dehydration or even death. Just ask anyone!

It is for this reason that promotional drink bottles are a great promotional product. The other great reason is environmental. Re-using the same drink bottle instead of a disposable single use plastic bottle is the greatest thing for the environment. It is said that there is now more plastic in our oceans than there are fish. This can only be addressed if people stop using single use water bottles and start using re-usable drink bottles. So incorporate a promotional drink bottle into your promotional products line up. You are not just helping your customers stay hydrated, and by extension alive, but you are also helping to save the environment. So a simple act of adding drink bottles to your promotional marketing is like saving the world we live in. More then almost any other promotional product there is out there equalled only by re-usable bags.

Promotional USB Still a Hot Corporate Gift

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It these times of shrinking budgets and uncertain economic times companies have become more mindful of where they put their promotional dollars.Many products have come and gone in the world of promotional products but one product has endured and that is the Promotional USB.  Promotional USBs have been the mainstay of the promotional products industry for well over 15yrs. What started off as an expensive and exclusive product has morphed into the most popular promotional item in the history of corporate gifts.

The promotional USB has left a mark like no other. It is not certain if there will ever be a product to come along and replace it. Many have tried, like the promotional power bank, but none have even come close. Custom USB Sticks are by far the most important promotional product of the 21st Century. But custom USB sticks are far from being history. They remain as dominant as ever.

Dominates Promotional Products

So when you have a product that has been so dominant as the humble promotional USB why would you look any further. Sure there are other items that you should have in you promotional campaign but throwing in a custom USB stick is a no brainer. Not only are they really cheap but they still carry the cache that they have had all these years. Custom USB stick were and still are the ant’s pants so to say.

Just like the lanyard they easily fit into any promotion. Indeed they are the ideal pair for the custom printed lanyard. They work great together because both can be printed and you can attach a lanyard to a promotional USB. You can even colour match both the items for added impact. So here you have to great items which are interrelated and so inexpensive. Another reason why they should not be left out of any marketing campaign.

That is not to say that there are not other great promotional items. There are literally thousands of promotional products out there. They are not merely promotional products but fantastic promotional items. All one needs to do is put a little thought into what the customer would like to receive and the decision is quite simple. It is remarkable that there is such a large choice of products to enhance a marketing promotional campaign

 

 

Chocolate The Sweetest Promotional Gift

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There are so many items to chose from when deciding what to use as your next promotional gift it can sometime be daunting. There are mugs, and clothing and all sorts of things and unless you have a specific program or need it can be really difficult. That is why choosing to give your customers promotional chocolates is a great idea at any time of the year. Indeed promotional confectionary is a huge part of promotional gift giving. Not only are there chocolates but all sorts of sweets like lollies, biscuits and macaroons. But of all the sweets chocolates are surely the best. Chocolate promotional gifts are idea the sweetest gift there is.

Chocolate Promotional Gifts

Our custom chocolate items can be branded with your logo or message. The branding can be just a simple sticker or we can even custom print the wrapping or box. There are also a number of kinds of chocolates to choose from whether you are looking at individual chocolates, boxes of chocolates or chocolate bars. So before you consider your next promotion consider custom chocolates.

At Brand Republic we supply a delicious range of confectionary items as corporate gifts. All our treats can be branded with you logo. We offer custom branding options on packaging, the wrapping or even the treats themselves in some cases.

Brexit And The Promotional Products Industry

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As we already know Britain made the genius decision to leave the European Union. Just as Donald Trump convinced the USA electorate that he could make American great again the British politicians have done the same with the Brits. The only difference is that the US is still a super power and Britain is but a fragment of it’s former glory. The end result has been a country of 55 odd million people leaving the largest trading block in the world to go it alone. Unfortunately it is not going so good at the moment with even the divorce itself still not worked out. The uncertainty surrounding the terms of the break and the changing dynamic of Britain with the rest of the world economy has lead to the withdrawal of hundreds of companies. The type of companies has been broad including retail, banking and manufacturing to say the least. By some measures just in the financial sector banks and other financial companies at least $1 trillion worth of assets have shifted out of the country and into the European Union because of Brexit.

Winners and Losers of Brexit

Whilst it has been a loss to the UK it has been a boon for other EU countries. The companies leaving the UK have already created around 2,000 new jobs elsewhere in the European Union in response to Brexit.The financial services industry employs 2.2 million people across the country, and contributes 12.5% of GDP. It generates £72 billion in tax revenue each year. So all these financial companies looking to relocate elsewhere can’t be a good thing for the UK. In the financial sector Deutsche Bank, Goldman Sachs and Citi have already moved parts of their business out of the United Kingdom. The main beneficiaries have been Dublin, Luxembourg, Frankfurt and Paris which were the most popular destinations. Japanese banks Nomura and Daiwa are setting up EU operations in Germany. And Japan’s Norinchukin Bank has recently confirmed that it is establishing a wholly-owned banking subsidiary in Amsterdam to off-set any issues with Brexit. British ferry operator P&O announced on Tuesday that it will register to Cyprus

In other sectors:

  • Insurance and reinsurance market Lloyds of London is establishing an insurance company in Brussels.
  • Hermes Investment Management opened a branch in Dublin.
  • German engineering group Schaeffler is closing two plants in the United Kingdom.
  • Dyson is moving its HQ to Singapore (even though Mr Dyson was a supporter of Brexit).
  • Japanese electronics’ manufacturer Panasonic is moving its European HQ from the UK to Amsterdam.
  • Sony is also moving its European HQ to The Netherlands to minimise Brexit disruption.
  • Japanese retailer Muji is rumoured to be moving its European HQ from the UK to Germany.

Many smaller businesses are also looking at establishing European bases too. Online giftware retailer Rex London is setting up a Dutch base and The Grown Up Chocolate Company is considering relocating its business to Slovakia, for example. Indeed Dutch officials are in contact with more than 250 companies about a possible post-Brexit move, the Dutch government has stated. You can be sure other countries are also chasing business with Frankfurt, Paris and Dublin all eager to replace London as the place to be.

How This Effects Promotional Products Industry

The promotional products industry is huge in Europe. Just in the UK the industry turns over £1 billion pound. The sum for Europe if many times larger then this. Although there are no solid figure the EU market is larger then the US and there are 26,413 business in this category and they employ 392,820 people across the United States. What effect the Brexit will have on the promotional products industry in the UK and promotional products in general is anyones guess. What is known is that there is a large cross-boarder trade in promotional products between the UK and other EU member states. The UK both buys products from other EU countries and sells to them as well. So it can only be assumed that there will be a significant impact on the industry there. The promotional gifts market doesn’t just source products from China, it sources from all over the world including EU countries. There are promotional merchandising manufacturers throughout Europe. This also include printer, embroiders, packers, logistics and fulfilment. All of which is spread across the union. So how will Brexit effect the promo products industry. A lot! Thanks very much.

Using Promotional Products for Brand Recognition in Australia

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Despite the fact that there are currently numerous marketing and social media options available today, promotional products still have a huge impact on brand recognition. Branding is important because it helps a company stand out and get more recognized than its competitors. Nevertheless, branding is more than simply coming up with a name or logo. It actually revolves around how a certain company communicates with its customers and how their customers perceive it.

In recent years, many firms started undervaluing the power of promotional products in Australia. This is mostly due to the fact that they prefer to use social media, magazine ads, and TV to promote their products or services. However, promotional products have been and still are a great tool for increasing brand recognition. Simply by handing out free promotional products, a business can make a lasting impression on its customers or clients.

An Incredible Marketing Tool

The main reason why this is an incredibly powerful marketing tool is because people love to get free stuff. On top of that, promotional products also motivate customers to take action. By using even the simplest products like key chains and pens, people will often be reminded of the company, which will motivate them to buy more of their products or to continue using their services. Consumers don’t always remember a product or service from an ad that they see on TV or online, but most people will remember a certain company if they get a free promotional product from them.

However, a lot of firms choose to use different marketing tools, since they will be spending way less money if they create an online campaign. Even though promotional products can cost a lot of cash, they help bring in an incredible return on investment, since they will increase customer loyalty. Promotional products are a great marketing strategy because feel more personal than any other type of advertisement. This means that the consumers won’t even think about throwing the products out. Instead, they will probably end up using them on a regular basis.

Promotional Products Build Loyal Customers

In order to become loyal customers, people will need to see or hear a brand’s message several times before they actually remember it. This is sometimes impossible with TV or digital ads, since there is no guarantee an advertisement from a certain company will grab the attention of the average consumer that many times. On the other hand, when a business gives consumers a promotional product just once, it can be certain that the customers will look at their brand very often. Not only that, but the company won’t even have to do any additional marketing aside from using promo products.

Although most promotional products will help increase brand recognition, it’s always a good idea for a business to do put some thought and effort into picking what they think would be best for their consumers. The perfect promo product should be used continuously by a customer, since this is the best way for consumers to remember certain brands. A good choice for promotional gifts would be ballpoint pens or coffee mugs. People use both of these products often and most of them always keep a spare pen or mug in their homes or offices.

One of the main reasons why people decide to keep certain promotional products is because they actually find them useful. When they receive something of value from a certain company, there is a good chance that they will remember it. That’s why it’s important to put some effort into finding the right promotional gifts. When a company does this, they will surely start seeing a return on their investment soon.

Aspects To Consider While Purchasing Promotional Products Online

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Promotional products are a great way to get your brand message out there, but you also need to ensure these are designed well and printed well too. After all, you will be investing a certain amount of money in them and need to be certain that they will help you achieve the desired result. It’s a good idea to buy the products you need online as it’s convenient, cost-effective and you get a great offers and large variety to choose from as well. We at Brand Republic recommend that you keep these aspects in view while purchasing promotional products online

Purchasing Promotional Products Online

  • Assess customer tastes and preferences– Study your target audiences very carefully well before you buy any promotional products online. Items like USB sticks, and lanyards will work well if you have a mobile and tech-savvy audience. On the other hand, if the audience is more desk-bound, then things like mouse pads and calendars are a great choice. Regardless of which items you pick, ensure that the products are very useful.
  • Good quality matters– Even if you are buying, small, inexpensive products, make sure they are of a good quality. Items of poor quality will have the opposite effect and affect your reputation.
  • Look for customisation options– It’s a good idea to look for promotional products that you can customise. You will want to add your company logo or some other information. Depending on what you want to print on them, make sure the items are of the right size and colour and that the company provides customisation options.

You can know more about our products and services at Brand Republic by getting in touch with us today! Call us on 03 9646 7066 or email us at info@brandrepublic.com.au. You can also contact us through this form and we’ll get right back to you.

 

Purchasing Promotional Products Online

The Best Way to Use Promotional Merchandise Marketing Campaigns

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Great marketing campaigns will focus on approaching prospective and existing customers from various channels rather than just one angle. This is why it’s a good idea to build a diverse strategy and use techniques such as digital marketing, outdoor marketing and conventional forms of marketing like promotional merchandise.

Most people wonder whether the latter is an effective advertising and marketing tool, especially since digital marketing has taken the world by storm. But the fact is promotional items are still very relevant and effective in making a brand impression. We at Brand Republic can provide excellent products that can be used in a number of different ways.

How to use promotional merchandise in your marketing campaign

  • Sell the products– Many well-known companies sell promotional branded products that have their company logo or tagline. If you want this strategy to work, you need to make sure the products are of a good quality with excellent designs and print quality. This will help you increase your brand reach, even as you add to the revenue with the sale of these products.
  • Contest prizes– This is a great way to use promotional products in your marketing campaign. Create a simple contest around the product. This is a great way to encourage customers to purchase more products from your company and you gift them the promotional items if they win the contest.
  • Fairs and events– You can use economical promotional merchandise as giveaways at events and fairs. Make sure the products are of a good quality so people keep them or use them. This will give your brand the exposure it needs.

In addition, you can also hand these items out as holiday promotions or at charity events too. For more information, feel free to call Brand Republic today! You can call us on 03 9646 7066 or email us at info@brandrepublic.com.au. You can also contact us through this form and we’ll get right back to you.

Use Promotional Merchandise Marketing

Stand Out Without Blowing The Budget

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Marketing a business in today’s economy can be either tough or easy, depending on how you go about it. Sure there is more competition than any before. Some industries facing new entrants to the market every week, but this is where business owners need to be smart. They need to set aside some time to plan how to market their business and products. Standing out without blowing your marketing budgets is something you always need to consider.

 

There are plenty of reasons to consider promotional merchandise when trying to set your business apart from your competitors. Start with the fact that promotional gifts and merchandise are often kept and used for a long time. It is thought that these gifts and merchandise items are kept for a year or more giving you plenty of opportunities to spread awareness of your brand.

 

In-store branded items for purchase

Thinking about charging for your promotional products? Why not choose a cost effective option, such as a well designed branded metal pen. You can give them away as gifts to your customers and clients, and to surrounding businesses who may be able to use your services or refer you to others you will. By giving these items away, you are raising both the opinion of your business to the person who receives the item. Also you will be spreading awareness of your products or services.

 

Did you know using promotional materials is often quite a lot cheaper than traditional advertising, especially over the longer term? And you don’t just need to stick to traditional promotional materials. These days, items such as coasters, drinkware, keychains and confectionery can all be used to help promote a brand. Of course some of these items are more suitable to conferences and functions, but a simple box of promotional chocolates or a tin of mints don’t need to be expensive and are a great little gift.

 

Heaps of promotional product categories

If you have been browsing through website after website of promotional products you’d know just how big the range is. Brand Republic has a range of almost 60 categories with hundreds of products to choose from. With options ranging from car accessories to umbrellas and stickers to footwear, there is something for every business, sporting association, school and community group.

 

Brand Republic have been selling promotional merchandise in the Australian market for a number of years now. This is including for large corporations, small businesses, schools, universities, Government agencies and many more. Some of the more popular options for promotional merchandise over the years have included USB’s, calendars, bottled water, floor mats and hats.

 

Brand Republic is committed to ensuring you get a high quality promotional product at an affordable price that will help set your brand apart from your competitors. With friendly staff who are happy to answer any questions you may have, we expect that your experience with Brand Republic will result in more customers and clients for your business.

 

To talk to one of our friendly staff regarding your promotional merchandise and branding requirements, please call us on 03 9646 7066.

 

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