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Popular Promotional Merchandise And Why You Should Buy it

All businesses want to stand apart from their competitors and be unique. They want to have a brand that customers can easily recognise and relate to. You will only gain this recognition if you have a solid marketing campaign in place. Modern marketing is a combination of traditional and digital strategies. Most marketers focus on digital techniques but business owners should be aware that traditional strategies involving promotional merchandise can be very effective as well. At Brand Republic, we recommend you consider these popular promotional products for your campaigns.

 

  1. Coffee Mugs

 

These are some of the most popular promotional merchandise available in the market. In fact, business owners consider it the first choice for promotional strategies. Coffee mugs are popular because they’re versatile. You have enough space on the surface to add your company name, logo, and some interesting or inspiring quote. Coffee mugs are often used as pen holders and desk decorations as well so even people who don’t like drinking coffee will like to receive a mug as a gift.

 

  1. T-Shirts

 

T-shirts and other such apparel are also very popular, especially with companies that have a well-established brand and logo. Printed t-shirts with brand colours can be an excellent gift for employees, customers, and business associates alike. If you choose good quality materials and a great design, the recipients won’t discard the t-shirts. We recommend that you add a witty or humorous quote to the t-shirts. Your customers and associates will be more willing to wear them if you do.

 

  1. Key Chains and Bottle Openers

 

These two promotional merchandise options are surprisingly popular, especially in industries with a predominantly male and young target audience. If you intend to target that demographic, you should consider key chains or bottle openers. Both of these items are durable and can be a constant presence in your customer’s life. People rarely throw bottle openers or key chains away because they’re quite useful. Customers can retain keys and bottle openers for years so they provide enduring value.

 

  1. Water Bottles

 

Water bottles are also very popular, though not as much as the three options mentioned above. Water bottles also have a larger surface area so you can print almost anything on it. You can add your company tagline, brand name, logo, and other such designs to make these bottles interesting and attractive to your customers and associates. Water bottles are useful, especially the sports-type bottles that people can carry around during their workout.

 

While these products are very common, they will effectively capture your target audiences’ attention and help increase visibility. Sometimes, tried and tested marketing techniques just work and give the best results. This promotional merchandise is worth your investment.

 

You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at info@brandrepublic.com.au. You can also contact us through this form and we’ll get right back to you.


4 Unconventional Promotional Products For Your Marketing Campaign

Promotional products come in a number of shapes and sizes. There are so many options available in the market that it can be difficult to choose the right product for your brand. At Brand Republic, we believe that you should choose a product based on your brand, services, company culture, etc. Some promotional products will work for you awhile others will not deliver the results you expect. However, we have noticed that some items are more popular and effective than others. Here are 4 unconventional promotional products for your marketing campaign:

 

  1. Plush Toys

 

This might be a surprising entry on this list, but it really does work. Most of your clients and business associates will be very reluctant to discard a plush toy, even if it has a brand name on it. Even if they’re not personally interested in these toys, they will have children in their family circle who will enjoy these toys. Plush toys are rarely thrown away so they’re very effective promotional products to invest in. These toys are rarely used as a promotional item so you can be certain they’ll bring a surprised smile to the recipient’s face.

 

  1. Power Banks

 

Almost everyone has a phone and almost everyone fears the dreaded low-battery sign. Most phones today can’t really last an entire day on a single charge and phone owners often need to top up in office or at home. Unfortunately, that’s not always possible so most phone users will carry a power bank with them. That’s what makes them excellent promotional products because people will be very reluctant to disregard them. All you need to do is place your brand logo on the bank and gift it to your most important clients and business associates. They’re very useful gifts and relevant to the modern times. Unlike coffee mugs and pens, power banks will be used often and remain visible for a long time.

 

  1. Drink Bottles

 

People use drink bottles on a number of occasions like when they’re working on, playing sports, visiting a beach, etc. Because of this, drink bottles are great promotional products. People aren’t brand conscious when it comes to water bottles and will use any bottle that’s available to them as long as the water is stored well and remains cool. Drink bottles are also very easy to brand as there’s so much space available to you.

 

  1. Bottle Openers

 

Australians are fond of their beer and these beer bottles often require bottle openers. This small but useful tool can be great promotional products for your marketing campaign, especially if you’re a part of the beverage making or selling industry. These bottle openers come in different forms and can be card-shaped or key chains.

 

You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at info@brandrepublic.com.au. You can also contact us through this form and we’ll get right back to you.


4 Tips for the Best Promotional Merchandise Marketing Campaign

Marketing that involves promotional merchandise requires a lot of planning. Most business owners just purchase a product, add their brand name and logo, and distribute them among their target audience. This strategy is no longer as effective as it once was because the competition has grown considerably over the years. At Brand Republic, we recommend that you consider the 4 tips mentioned below before you purchase promotional merchandise for your marketing campaign.

 

  1. Can the Product Be Branded?

 

The purpose of promotional merchandise is to improve visibility and showcase your brand name. You need to purchase products that will showcase your brand name adequately. If the product is too small or narrow, your brand name won’t be as prominent and that can reduce the ROI you gain from your campaign. Get some test samples before you purchase the product to ensure it showcases your brand name or logo adequately.

 

  1. Can It Fit Into Our Budget?

 

Some promotional merchandise is more expensive than others. You can’t ignore one person in favour of other so you will need to purchase the same merchandise for everyone in the same category. For example, if you purchase one expensive product for a business associate, you will have to purchase the same type of gift for all your business associates in order to avoid offending anyone. You should create a list of people you need to present a gift to and then set a budget per gift. This will help you avoid overspending.

 

  1. Choose Products that Can Be Easily Transported

 

People often underestimate how troublesome it can be to transport easily breakable objects for something that’s heavy and cumbersome. If you intend to distribute the promotional merchandise at events or other locations, you should consider smaller and easily manageable products. You should also consider if the product will cause any problems or discomfort to your clients or associates. For example, if you intend to provide your customers with branded tools or hardware, you can be certain they won’t be able to carry it home without some difficulty. When you present the products to your customers, make sure that it’s easy to store and carry.

 

  1. Utility is Important

 

The promotional merchandise will lose its value if it’s not useful to the client or business associate. For example, you shouldn’t give sport merchandise to people who don’t play sports or are physically unable to participate in such activities. The merchandise would provide no utility to them and they will have no reason to keep it. If you’re lucky, they might hand over the merchandise to a friend or relation, but many will simply discard them or put them away on storage.

 

If you keep these tips in your mind, your promotional campaign would have better chances of success.  You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at info@brandrepublic.com.au. You can also contact us through this form and we’ll get right back to you.