Marketing that involves promotional merchandise requires a lot of planning. Most business owners just purchase a product, add their brand name and logo, and distribute them among their target audience. This strategy is no longer as effective as it once was because the competition has grown considerably over the years. At Brand Republic, we recommend that you consider the 4 tips mentioned below before you purchase promotional merchandise for your marketing campaign.
- Can the Product Be Branded?
The purpose of promotional merchandise is to improve visibility and showcase your brand name. You need to purchase products that will showcase your brand name adequately. If the product is too small or narrow, your brand name won’t be as prominent and that can reduce the ROI you gain from your campaign. Get some test samples before you purchase the product to ensure it showcases your brand name or logo adequately.
- Can It Fit Into Our Budget?
Some promotional merchandise is more expensive than others. You can’t ignore one person in favour of other so you will need to purchase the same merchandise for everyone in the same category. For example, if you purchase one expensive product for a business associate, you will have to purchase the same type of gift for all your business associates in order to avoid offending anyone. You should create a list of people you need to present a gift to and then set a budget per gift. This will help you avoid overspending.
- Choose Products that Can Be Easily Transported
People often underestimate how troublesome it can be to transport easily breakable objects for something that’s heavy and cumbersome. If you intend to distribute the promotional merchandise at events or other locations, you should consider smaller and easily manageable products. You should also consider if the product will cause any problems or discomfort to your clients or associates. For example, if you intend to provide your customers with branded tools or hardware, you can be certain they won’t be able to carry it home without some difficulty. When you present the products to your customers, make sure that it’s easy to store and carry.
- Utility is Important
The promotional merchandise will lose its value if it’s not useful to the client or business associate. For example, you shouldn’t give sport merchandise to people who don’t play sports or are physically unable to participate in such activities. The merchandise would provide no utility to them and they will have no reason to keep it. If you’re lucky, they might hand over the merchandise to a friend or relation, but many will simply discard them or put them away on storage.
If you keep these tips in your mind, your promotional campaign would have better chances of success. You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at [email protected]. You can also contact us through this form and we’ll get right back to you.