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What Should You Keep in Mind Before You Purchase Promotional Products Online?

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When you invest in promotional products, you want to get good results and better visibility in the market. Unfortunately, just purchasing a product and printing your brand name on it doesn’t work. Competition is too high and several businesses vie for customer attention on a daily basis. The only way to get ahead of the competition is to plan your promotional product campaigns carefully. At the Brand Republic, we recommend you keep these tips in mind before you purchase any promotional merchandise. Read on before you purchase promotional products online and learn.

What Would Your Customers and Business Associates Want?

It’s important to study your target audience carefully before you purchase promotional products. You want to be certain that your customers and business associates will actually like and use the promotional products you purchase for them. If most of your target audiences are mobile, tech-savvy people, you’ll have more success if you give them USB wrist bands and lanyards than a branded diary or calendar. However, if your target audiences are desk-bound executives with busy schedules, the diary or calendar would be more useful. Your promotional products must always be useful.

Quality is Important

Your promotional items will have an impact on your reputation; so it’s important to choose good quality products for your campaign. The last thing you want is for the promotional items to stop working or break down after you’ve provided them to your customers. Poor quality items will have a negative impact on your brand reputation and will affect sales. It’s better to forgo promotional products altogether than to give poor quality items to your associates.

Find Something That Can Be Customized

It’s important to find something that can be customised and will showcase your brand well. Some items can’t be easily personalised and don’t take printing well. Any attempt to personalise them might look faded and distorted, which would diminish their overall value to the customer. It’s a good idea to purchase a few samples to see if the items showcase your logo or company name well before you place a final bulk order.

Uniqueness is the Key

If you want to truly stand out, you need to find a unique product that would appeal to your targeted customer and business associates. While pens, coffee mugs, etc, are useful, they’re predictable and won’t have much of an impact on your prospective customers. You should look at the list of options available to you and determine which item will be useful to the customers but still have the best impact on them.

If you choose well, you’ll spend your money on great products and get the best possible ROI from your campaign. With proper planning, you can have the right impact your customers and associates and cement your reputation in the industry.

You can know more about our products and services at the Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at info@brandrepublic.com.au. Contact us through this form and we’ll get right back to you.

 

Purchase Promotional Products Online

 

Purchase Promotional Products Online

Pinpoint Shirt Great Corporate Shirt

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For the latest in workwear fashion, you can’t go past the range at Brand Republic, and one of the most popular in promotional workwear is the Pinpoint Shirt. Available for both men and women, these shirts are stylish and professional, while being comfortable and easy to wear. If you are looking for a great corporate shirt then look no further.

The Pinpoint Corporate Shirt

The Pinpoint Shirt is made from 70% cotton and 30% Cool Dry fabric. This ensures these shirts are comfortable to wear all year long. With a 50+ UPF rating, they are a great choice whether your staff are working in the office, or ducking in and out of sales or business meetings.

These shirts are easy fit, breathable, quick drying and moisture wicking.  The men’s shirt featuring a pocket on the left breast. So whether your office is in tropical Queensland, or the cooler climates of Tasmania, your staff will be comfortable year-round.

Available in a range of sizes from small to 5XL for the men’s shirts and 8 – 22 in the women’s shirts, and in a range of colours including black, white, red and blue. You’ll certainly have no trouble finding your next branded workwear option.

Professional workwear can certainly help your brand stand out, and for those in the customer service or product service field.  Your customers will be more comfortable dealing with a presentable and professional looking staff member.

Here at Brand Republic we know that finding comfortable and stylish promotional workwear that your staff are happy to wear is difficult, however the Pinpoint range has a classic style and will look professional no matter which industry your business is in. We are a premium supplier of corporate apparel including corporate shirts.

Great Corporate Shirt

Great Corporate Shirt

How to Use Promotional Merchandise in Your Marketing Campaigns

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A great marketing campaign will approach customers from multiple angles rather than just one channel. It’s a good idea to have a diverse strategy that includes different marketing techniques like SEO, content, traditional marketing as well as promotional merchandise. At Brand Republic, we believe that a well-planned marketing campaign isn’t complete without real-life campaigns that approach customers and business associates through tangible means like newsletters and promotional items.

How to Use Promotional Merchandise in Your Marketing Campaign?

Promotional merchandise can be used in a number of ways, especially if you’re creative enough and have great products with you. Here are some ways in which you can incorporate them into your campaign:

Sell Them

Many big-name companies actually sell their promotional products, especially if they have high-brand value. This works to increase the brand value even further and can create an air of exclusivity around the promotional merchandise. This strategy doesn’t always work; but if you’re an established brand with loyal customer following, you should try this strategy. Not only would you earn some added revenue, but you’ll also get increased visibility for your brand.

Contests and Milestones

One of the best ways to incorporate promotional products into your marketing campaign is to create a contest around them. For example, you can state that a person who spends $500 in your store will get gift and give them promotional items as gift. That will tempt your customers to purchase more and get the promotional items with your brand name out there. You’ll hit two birds with one stone with such a strategy.

Free During Special Occasions

Customers and business associates like to be surprised every now and then and promotional merchandise is a great way to do it. You can send a thoughtful but low priced gift to your customers or business associates on important occasions in order to become more memorable in their eyes. It’s vital to keep the value of the promotional product low to ensure they don’t feel like you’re purchasing their favour.

Holiday Promotions

Christmas and other holidays are a great time to provide promotional merchandise as free items. For example, if a customer signs a yearly contract with you, you can send your promotional item to them during the holidays to “welcome them to the family” so to speak. Such promotions work well and linger in memory.

Charity

You can also donate your items to your local charitable institution. This will help you contribute to a social cause and still gain some promotional value out of it. You just need to make sure that the charity you choose accepts branded promotional items. Such donations will have a positive impact on your brand’s reputation and increase visibility.

You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at info@brandrepublic.com.au. Contact us through this form and we’ll get right back to you.

How to Use Promotional Merchandise