Using branded products as a marketing tool is a popular strategy for businesses looking to promote their brand and increase brand awareness. This strategy involves placing a company’s logo or brand name on a physical product, such as promotional items like pens, mugs, t-shirts, or tote bags, which are then given away to customers or potential customers. There are heaps of benefits of using branded products.
Advantages as a marketing tool
Branded products offer several advantages as a marketing tool. Firstly, they can be a cost-effective way to reach a large number of people, as the items can be distributed to a wide audience at events, trade shows, or other public gatherings. Secondly, branded products can help to build brand recognition and reinforce brand identity by associating the brand with a tangible item that people can use and see regularly. Additionally, branded products can create positive associations with the brand, as recipients may feel grateful for receiving a free item or may associate the brand with generosity or thoughtfulness.
There are a few considerations to keep in mind when using branded products as a marketing tool. Firstly, it’s important to choose items that are relevant and useful to your target audience, as this will increase the likelihood that the items will be used and seen by others. Secondly, the design and quality of the branded products should be of a high standard, as this will reflect positively on the brand and create a positive impression with recipients. Lastly, it’s important to distribute the branded products strategically, targeting events or locations where your target audience is likely to be present.
Give me some good examples
Sure, here are some good examples of branded products used for marketing purposes:
- Tote Bags: Many companies use tote bags as a promotional item because they are both practical and customizable. Tote bags are great for carrying groceries, gym clothes, or any other small items, making them a useful item that people are likely to use regularly. Companies can print their logo or brand name on the bags, creating a mobile billboard for their brand that can be seen by many people.
- Water Bottles: Branded water bottles are another popular promotional item because they are practical, eco-friendly, and can be used by almost everyone. Water bottles can be made from a range of materials, such as plastic, glass, or metal, and can be customized with a company’s logo or branding. Giving away branded water bottles at events or trade shows can help to create a positive association with your brand while also promoting sustainability.
- Pens: Pens are a classic promotional item that has been used for many years. They are cost-effective, portable, and practical, making them an ideal item for giving away at events, in-store promotions, or as a free gift with purchase. Pens can be customized with a company’s logo, website address, or contact information, making them a useful marketing tool.
- USB Flash Drives: Promotional USB flash drives are a great promotional item for businesses that deal with technology or data storage. Flash drives can be customized with a company’s logo or branding, and are useful for transferring and storing files, photos, or videos. Giving away branded flash drives can help to create a positive association with your brand while also providing a useful item that people are likely to use.
- Phone Cases: Branded phone cases are a popular promotional item for companies in the tech or telecommunications industry. Phone cases can be customized with a company’s logo or branding, and are a practical item that people use every day. Additionally, phone cases provide a mobile billboard for your brand that can be seen by many people as the recipient carries their phone with them.
Should my business be using branded products?
Whether or not your business should be using branded products as a marketing tool depends on a few factors, such as your industry, target audience, and marketing goals.
Here are some reasons why your business might consider using branded products:
- Building brand awareness: Branded products can help to increase your brand’s visibility and recognition among your target audience. By giving away branded items, you can create a positive association with your brand and increase the likelihood that people will remember your company.
- Differentiation: Branded products can help to differentiate your business from competitors. By creating unique and recognizable branded items, you can set yourself apart from others in your industry and make a lasting impression on potential customers.
- Cost-effective marketing: Branded products can be a cost-effective marketing tool, especially if you choose items that are practical and useful. By distributing branded items at events or trade shows, you can reach a large number of people with minimal cost per impression.
- Customer loyalty: Branded products can help to build customer loyalty by creating a positive association with your brand. Customers who receive branded items may feel more connected to your brand and more likely to become repeat customers.
Some final advise
Branded products can be a powerful marketing tool when used effectively. However, it’s important to choose items that align with your brand and target audience, and to use them in a way that is strategic and cost-effective. By considering your marketing goals and choosing items that are practical, useful, and memorable, you can create a positive association with your brand and increase brand awareness among your target audience.
So remember the benefits of branded products when planning your next marketing campaign.