Why Branded Products Are More Important Than Ever

The last two years have definitely been challenging for a lot of traditional businesses. Whilst the isolation caused by the pandemic caused consumers to transition to the online world for both shopping and entertainment bricks and mortar business were left to suffer. The tide has changed now that people are free to go back out and it is showing in the behaviour. There has been a resurgence on in person shopping as people seek to re-establish the personal interactions that they crave. This has made branded products more important than ever as a means to reconnect with old and new customers alike.

Promotional Products Nurture Relationships


Gift giving has always been a characteristic of human nature. Since time began people of all cultures have used gifts as a way to build relationships and expand trust. In business this is now the role of promotional products and personalised merchandise merchandise. Indeed promotional products have been used to build such relationships since the modern capitalist system was created. There was recognition from the very start that such gifts were useful in building trust and setting one’s business and products apart from the competition.

Promotional products also were a way to give the consumer a chance to get to know the business and help them identify a place where their requirements could be meet. Even in the early days of our consumer society businesses understood that to compete in an open market they needed to build customer loyalty in order to prosper. This is true today as it ever has been and branded products are a great way to do it.

Branded Merchandise can help increase brand awareness and loyalty


Brand identity helps your product stand out amongst similar products. By having a strong and unique identity, consumers will be more likely to notice and remember your product.

The more people that see and remember your brand, the better chance you have of making a sale. There are many ways to build brand recognition, but one of the most effective is to create a physical product that people can see and touch. Having a tangible product allows customers to associate the product and the brand. Branded merch is thus helpful in creating visibility and awareness.

Welcoming Back Your Work Force

As well as having lost face to face contact with customers over the past couple of years businesses have also had less opportunity to connect with staff. Coming back to the office can be rather traumatic for workers that have spent the last two years working remotely. It is not easy transitioning from a situation or complete isolation to one in which you are required to commute to an office and people surrounded by people. A nice and thoughtful branded products is the perfect way to make staff welcome again.

Little personal items such as a branded coffee mug are an inexpensive item but something that can go a long way to making someone feel at home again. Indeed companies are going a long way to ease staff back into the office after such a long absence. With new employees it is in a way even more important to make them feel appreciated in the office.

The goal is not only to get younger employees through the door but also to keep them in their jobs, not an easy feat. Surveys show that younger workers are comfortable switching jobs more frequently than other generations. But, with these efforts, many companies have so far avoided the labor shortages afflicting their competitors. Personalised merchandise is an important factor in achieving this goal.

Promotional Merchandise Is The Gift That Keeps On Giving


The great thing about using promotional gifts in your business is that that they came a residual effect. Every time someone used say a branded mug or printed pens that you have given in the past they will inevitably think of you. It might just have a subliminal effect but it will have an effect nonetheless. That is why it is important to use branded products in you corporate marketing and customer relationship endeavours. For a minimal budget you will be able to achieve a lasting effect.

If you are looking at incorporating promotional products or just require some advise we are the perfect people to contact.

Simply fill out the form below or give us a call. The friendly staff at Brand Republic are always happy to help.