We just had the Melbourne Cup and what a day it was. The sun was shining, the people were out in force and every one was having funny. Events like these draw a lot of attention. There are heaps of attendees and you get a flood of media tending the event also. With something like the Melbourne Cup you also get a lot of corporate attention. First there is all the sponsorship that goes with the even. It might only run for a few minutes but literally the entire nation is there watching the event either live or on TV. There is also the thing about the corporate marques. When you go to the races it is not just about the racing but also about the corporate tents. Companies pay a lot of money to have one as it is a great way to socialise with their customers. Companies actually compete to see who can have the more extravagant marque as they know that people will be talking about then for a long time. So it is no wonder they attendees jostle to see who can get an invite to one of them.
Just as the event is about being there in the first place, another big thing about events like the Melbourne Cup is the corporate merchandise. Indeed one thing that you will see a lot of at these kinds of events is corporate logos. Companies know that they have a captive audience so they are smart enough to be handing out all sorts of corporate merchandise such as promotional apparel and other corporate gifts. Indeed what would an event be without corporate merchandise. The answer to that is nothing. It would be completely and utterly boring. Which is why companies are smart enough to incorporate them into there marketing strategy when attending such events. It is after all a work day (not if you are in Melbourne), so it make sense for people to be representing their work.