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Tips for Buying Promotional Merchandise

Every company that is serious about its business and wants to make its mark in the market looks for ways and means of staying in the limelight. While digital marketing strategies are effective, these need to be complemented with traditional marketing techniques for best results. This is where promotional merchandise comes into the picture.

Choosing the right products can help you create a great impression on clients, customers as well as employees and business associates. Promotional merchandise campaigns may sound old-fashioned, and many people are doubtful about the effectiveness of these campaigns. But the fact is that these items are a great way of maintaining the visibility of your brand. However, this marketing and advertising technique will be effective only when you have good quality products. We at Brand Republic have created this list of tips for clients buying promotional products:

  • Cost- This becomes an important aspect because promotional products are generally purchased in bulk. While looking for products, set a tentative budget aside as it isn’t difficult to overspend. It also helps in narrowing down the list of options you can consider, and simplifies the purchase process.
  • The right brand message- The products you choose should be in sync with your brand message as well as company theme. For instance, if you are in the insurance sector, an umbrella would be a better choice than a cap.
  • Print quality– Make sure that the company you procure these products from also provides good quality printing services. You will want to print your logo or some other information on the products and don’t want poor quality printed matter.

You can know more about our promotional merchandise and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at You can also contact us through this form and we’ll get right back to you.

Promotional Products- Some FAQ’s

As a business owner, you invest a significant amount of money and time in designing and planning your company’s marketing strategy and if it is the right blend of digital and traditional marketing techniques, it can have a greater impact. This is where promotional products come into the picture. These are tried and tested tools that companies of all sizes use to grab the attention of existing and potential customers. The experts at Brand Republic get some common questions from customers and here we answer some of them:

  1. Are promotional products impactful?

Market studies indicate that these promotional products continue to be impactful. In most instances people will use these products only when they support a particular brand; and so when your customers use these items, it  sends a very positive brand message to people that don’t currently use your products or services, but you want to target.

  1. Which promotional products have the most impact?

There is no standard answer to this particular question. Ideally, the products you choose should be in line with your branding and market image. They should also blend in well with your services, products, and other marketing campaigns you use. For example, a sportswear company would need products that are different from that a cosmetic company opts for.

  1. Does the printing really matter?

Just as it is important to opt for good quality products, it’s also very important to have high quality printing on it. If the print fades away or gets wiped away from the promotional products you distribute, that will only leave a very poor impression on your customers.

You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at You can also contact us through this form and we’ll get right back to you.

Aspects to Keep in View While Purchasing Promotional Merchandise

One of the best ways to promote your business and bring in more sales and brand recognition is to incorporate the use of promotional merchandise in your marketing strategy. If you opt for the right products, it will impress your clients, customers as well as business acquaintances and encourage them to use these products often.

While this may sound like a very traditional form of marketing the fact is it’s a very effective strategy that works even in today’s digital marketing landscape. We at Brand Republic, recommend that you take certain aspects into consideration while buying these products:

  • Cost- This is an important factor; before you start looking, allocate a certain budget for the promotional merchandise you are planning on buying. This will help you choose the right products rather than look for various products only to find that you have gone way over-budget.
  • Branding and theme- The products you opt for should fit well into your company theme and brand message. For instance if you are company that sells small hardware products,promotional items like a mouse pad or pen drive would make a better impact than a pen.
  • The right printing- Even when you get the right product, you need to make sure that the printing that you get done is of good quality and has all the relevant information. We can help you with the placement of your company logo, the colour of the text and other decisions so you get promotional items that look great and serve their purpose well.

You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at You can also contact us through this form and we’ll get right back to you.

Cool off with Branded Bottled Water

Are you planning an outdoor event or a conference? Looking for a great promotional item that will help market your brand? Choose branded bottle water to help make a statement at your next event.


Branded bottled water will help ensure your conference or event attendees are comfortable throughout several hours of speeches, presentations or attractions. This is the perfect opportunity to promote your brand to a captive audience.


Brand republic have four options when it comes to bottled water, all of which are filled with clean spring water, with branding printed on labels ensuring a vivid logo and marketing message.


The 600ml Natural Spring Water with Pink Cap is a great way to catch the eye and attention to your brand. These bottles are perfect for community events, music festivals, school events, conferences and more. With a great wrap around label using a four colour print process, your brand will look great on this bottle.


The 600ml Natural Spring Water bottle has all the same features as the option with the pink cap, with a wrap around label providing plenty of marketing opportunities. Both products are available in lots of 24 bottles.


The 350ml Natural Spring Water option is a great choice to place into gift bags for conferences and trade events. Available in multiples of 24 units, these bottles feature a wrap around label using a four colour print process giving you an option to promote your brand easily.


The 250ml Natural Spring Water bottle is great for children’s events and sporting carnivals. Available in lots of 36 units, there’s plenty of space for a great logo print or to promote your latest product.


All the branded bottled water options from Brand Republic can be placed into event gift bags, given away to attendees or sold to help raise money for schools, community groups and sporting associations.


Get your event off to a great start and help you staff stay comfortable and cool with promotional bottled water.

It’s Never too Early to Start Planning

It’s never too early to start planning when it comes to promoting and marketing your business and there is no better way to do it than with a promotional calendar. Whether you decide to run a typical calendar year or a financial year calendar, this is a great way to promote your business to all your current and new customers and clients.


Branded calendars are great for all businesses no matter which industry you’re in. In a fast paced world that is increasingly relying on technology, there are benefits to stepping away from technology – and calendars are a great way to do it! Let’s face it, you can’t stick a digital calendar on the fridge to refer to when on the phone.


There’s evidence that a large number of people who receive promotional or branded merchandise remember that company for a number of months. Multiply that out by a calendar which is always in the eye on the fridge or on the desk, and clients and customers will remember your business for much longer.


Branded calendars are one of the most popular and most used items on an office desk – they are referred to multiple times on a daily basis. Calendars are versatile, which means you have plenty of options when choosing your promotional calendar.


The Monitor Calendar is a great choice when marketing to businesses – these calendars sit along the bottom of the computer monitor putting your brand right in front of a potential customer 5 days a week. At 32mm x 370mm, they’ll fit nicely along almost any monitor.


A Desk Calendar is also a great choice when you sell to other businesses. With two sizes available, these calendars come with the option of repositionable tape on the base so they can sit securely on a desk, counter top or monitor. Shipped flat, these are great to give out to your clients when you visit on sales calls or when they order from you.


The Magnetic Tab Calendar is perfect when marketing to residential properties. These calendars are also available in two different sizes with a 20mm x 40mm magnetic tab. With a great four colour print, you’ll be promoting your brand throughout the year.


With a good range of promotional calendars to choose from, this is one of the smartest and most cost effective ways to promote your brand throughout the year.

Aspects to Keep in View While Buying Promotional Products Online

The primary objective of investing in any promotional products is to increase the visibility of your brand in the market and expanding your reach. But just buying products in large quantities, printing your company logo and name on it, doesn’t serve the purpose. Today, competition levels in the market are so high that people need more consistent exposure to your brand for it to make an impact.

Some tips

This is why we at Brand Republic recommend that you keep these aspects in view while buying promotional products.

  • Keep your target audience in view– It’s crucial that you conduct a bit of market research and understand what your target audience expects from the promotional items you give them. For example, if your company’s products or services are used largely by millenials, you may want to consider opting for promotional products like mouse pads or USB wrist bands etc. this functionality matters a great deal when it comes to choosing promotional merchandise.
  • Choose good quality products– While standard quality products may be cheaper, they will also stop working quickly or begin to look old sooner. This can impact your company’s image and defeats the purpose of giving customers promotional products that are meant to leave a good impression on the recipients. Opt for good-quality products that will function well and stay looking good for a longer period of time.
  • Uniqueness matters– If you cater to a wider demographic opt for unique products that will appeal to different types of people.

You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at You can also contact us through this form and we’ll get right back to you.

What’s the deal with Vacuum Flasks

Many people ask “What’s the deal with Vacuum Flasks?” “Why are they sought after so much?”. Well, the thing is that there are so many factors which contribute to the quality of the Thermos. Turns out, there are good ones and really bad ones. We will try to filter out what makes the great Thermos stand out from the other stainless steel cups.

A good Thermos is an invaluable component of our daily lives. The simple solution for keeping your juice cold, or keeping your coffee hot. Not to mention the option to cook in it, the thermos is especially necessary if you are a traveler or hiker.

Our 750ml Stainless Steel Thermos is the right choice for your everyday needs. It is a fantastic promotional item as well, for the companies or businesses in search for the perfect item which stands out among the cups and the pens. The Stainless Steel Thermos is the way to go if your employees are working long hours and are in dire need of a good hot coffee. It’s basically the most thoughtful gift.

Armed with an indestructible stainless steel double wall, a flawless technology for temperature regulation, the Ezymugs 750ml Stainless Steel Thermos is the ultimate in liquid containers. It has an easy pour feature and the silver lid acts as a cup as well. Above all, the smooth, silver surface makes a great candidate for promotional designs and logos.

Additionally, there are three printing options available: pad printing (35mm x 45mm), screen printing (180mm x 60mm) and laser engraving, all of which stand out perfectly with clarity and precision.

The three printing options, specifically the pad and screen printing are basically used for a wider, more general use for promoting your company or message. On the other hand, the laser engraving is for when you are looking for the perfect birthday gift and personalized uses, great for your staff, clients, and friends.

Deserving of an honorable mention, our Desktop Travel Mugs also make a great promotional item perfect for branding. The Thermal mugs make an excellent corporate gift, especially for the hiking, more adventurous clientele.

Of course, the mugs look professional enough to use in an office setting, but their high-quality properties and are made for the though environments like the great outdoors. The unbreakable nature of the Stainless Steel Thermos will make sure no damage comes to it and it will keep the temperature unchanged for a very long period of time.

A high-quality Stainless Steel Thermos is the perfect promotional product for you, your clients, and staff. It is a surefire way of getting your brand known and your customers will be happy. My honest recommendation is to go right ahead and grab one of the Ezymugs 750ml Stainless Steel Thermos.

It can withstand even the highest of falls. A near-indestructible container, determined to keep the absolute status quo of your coffee’s temperature far more than your basic every day Thermos, the 750ml Stainless Steel Thermos will not disappoint you.

Various Ways to Incorporate Promotional Merchandise a Marketing Campaign

Marketing isn’t an easy process, and with so many companies within an industry, vying for the attention of customers, you need to be a step ahead in terms of the techniques and methods you use to attract the attention of your customers and encourage them to purchase your products or services. And smart marketing is always about using a mix-and-match of various techniques to achieve the desired result.

While digital marketing is all the rage, it’s equally important to focus on traditional marketing techniques such as the use of promotional merchandise. We at Brand Republic are one of the leading companies in the field and strongly believe that having promotional campaigns such as these goes a long way in creating the brand awareness you want and expanding your business reach.

How is promotional merchandise used in marketing campaigns?

  • Hand them out at trade fairs, shows and promotional events– If you are participating in a trade fair or any special business event at a venue where there are a number of other companies from the same industry, handing out these promotional products is one way to create an impression on the audience.
  • Holiday promotions– The holidays are the perfect time to distribute promotional merchandise. You can also have Christmas- based or holiday-based designs and themes printed on the products to make them more season-specific if you like.

In addition, you can hold contests and give these products to the winners. Alternatively, you also have the option to sell these products or distribute them at charity events. All of these strategies help in increasing your brand visibility.

You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at You can also contact us through this form and we’ll get right back to you.

Frequently Asked Questions about Promotional Products

Business owners invest in promotional products because they want to gain more visibility and draw more prospective customers to their brand. This is a tried and tested marketing technique that has proven to work in these modern times of digital marketing. At Brand Republic, we have noticed that most of our customers have some concerns regarding promotional products. Here’s a brief look at some of the frequently asked questions and concerns:

  1. Do promotional products still have an impact?

All studies show that promotional products still have an impact on the target audience. People usually don’t use or wear promotional products if they don’t support the brand offering it. This sends the right message to new prospective customers, which is exactly the purpose of the promotional item. If you plan and execute the promotional campaign well, you’ll see several benefits.

  1. What is the best promotional product?

There’s no one size fits all here because some promotional products might not fit in well with the message and branding of your company. It’s important to consider how well the items fit in with your business, products, marketing campaigns, and services before making a choice. What suits a coffee shop might not suit a cosmetics business.

  1. Does the placement and design of the logo matter?

The placement of the logo or company name should be visible without being disruptive. If the logo or company name ruins the design of the promotional product, people will be less inclined to use it and that will have an impact on your campaign’s success.

You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at You can also contact us through this form and we’ll get right back to you.