Companies have been investing in promotional giveaways for decades now. Ever since the dawn of commerce entrepreneurs have used branded merchandise to promote their wares and service. There is a good reason for that. It is because it works. Providing promotional products is an effective way to engage with the greater public and make them aware of what you have to offer. So what are the key benefits of promotional giveaways? Read on to find out more.
Get Your Name Into The Community
There are stack of community events going on all the time. From opens days to festivals and the like, there are a myriad of opportunities to partake in government and non-government run activities. What better way to engage with the community than participate in these events. Indeed community event usually have one or more sponsors so there are a lot of opportunities abound.
Having that in mind promotional products are a great way to contribute to said event. Events which host large crowds of people are in need of many different products. Think for example printed lanyards. They are a necessity for attendees and organisers alike. What’s more printed lanyards offer a great opportunity for co-branding was they have such a large print area.
There are a few ways you can increase your sales using promotional products. First there is the chance to alert customers to your product in the first place. But one of the great marketing tools you can use is “gift with purchase”. What better way to entice a new customer to buy your product than to offer a gift when that make a purchase. As an example you might think of a new coffee brand offering promotional coffee mugs as gifts.
Lots of large corporations already offer such items as part of their marketing strategies. Think McDonalds with their toys and glasses etc which they periodically offer. Their “Happy Meals” have been offering toys for years and even children’s books. If large corporations have cottoned on to the benefits of promotional giveaways then you should too.
Introduce a New Product
This is a classic way of incorporating promotional products into your marketing campaign. What better way to attract customers attention than with a nice little gift. Beverage companies often use a custom esky giveaway to promote a new product. It is an ideal combination of linking a new drink with the outdoor lifestyle that so many people covet. Sometime the custom esky is offered as a prize, which makes sense for a more costly product. Sometimes they just use them at events as a branding exercise.
Build Customer Loyalty
This is one of the most common reasons that corporations use promotional merchandise. Indeed in the USA, the national body known as Promotional Products Association Limited did a study which showed 62% of people remember the name of a company after they have received a promotional product. That is a very compelling case for their use.
So if you are looking at exploring the usage of promotional gifts in your next marketing campaign look no further. Brand Republic is here to show you the way so give us a call or drop us an email. Our friendly staff are aways here to help.