Companies are always looking at ways to expand their brands reach. Whether they are trying to reach new customers or connect with old one, there is a constant need to keep ones brand fresh in the market place. As such promotional products branded merchandise have become an integral part of brand management and growth. A large array of products ensures that there is an almost infinite combination available for companies from which to choose. Thus making promotional merchandise inseparable from any marketing campaign. The benefits of promotional gifts is indeed remarkable.
Products available for use include everything from reusable coffee cups, printed paper bags and printed umbrellas just to name a few. Promotional products which just down on single use plastics, such as printed tote bags, are particularly popular. In any case when it comes to promotional marketing you can’t go past branded products. Branded products should be the corner stone of any serious marketing campaign.
Effective Marketing Tool
There is a reason why companies and organisations continue to use promotional gift. They are effective! According to the BPMA ‘66% of participants claimed they could recall the brand on the promotional product they received within the past 12 months’. With such as impact it is not surprising that so many marketing departments choose to invest in them. Paired with a good digital or POS campaign they are an unbeatable option. The best thing is that the right choice of products is not only effective in attracting your customers attention but also cost effect.
Great Return on Investment
The large array of product options available as promotional gifts means you don’t have to break the bank. Promotional products come in all different shapes and sizes. They also carry different price points which means there will always be something to suit your budget. Look at pens for example. There are inexpensive plastic pens which are great for large volume promotions. Then you have metal pens for when you need to add value. Finally there are premium pens for occasions where you really want to make an impact or need to project exclusivity. Either way there is something for everyone.
So if you are looking to create an effective marketing campaign look no further than branded products. The benefits of promotional gifts is huge for anyone wanting to take their brand to the next level.