When we think about Cooler Boxes vs Esky’s what are we really asking. In essence the difference is only in the name as they are the same thing. Whilst many people consider the word Esky to be a generic word it in fact is not. The word Esky refers to not just a cooler box but a particular brand or cooler box.

Esky is an Australian brand of coolers own by a company named Willow. Apparently the name derived from the name Eskimo which might have something to do with them being originally from a cold climate. Even though the name is used as a generic term it is in fact a brand. That said any cooler box sold on this website is not currently the brand Esky but simply the generic variety and we do not claim that it is the brand.