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Why Focus on The Quality of Promotional Merchandise?

Many business owners are hesitant to spend excessive amounts of money on promotional merchandise and cut corners. Unfortunately, sometimes cutting corners can also mean compromising on the quality of the product. At Brand Republic, we strongly believe that you should focus on the quality of the products because:

  1. The promotional merchandise doesn’t have to be expensive

This is one of the most common misconceptions customers have because they believe people have to compromise on quality in order to keep their marketing budget comfortable. But it’s possible to get affordable promotional merchandise, just find the right vendor with a wide range of products across different price points.

  1. Quality has an impact on reputation

All promotional merchandise must be of good quality if you want to create a good impression on your customers. If the quality of the merchandise is bad, the customers will assume you don’t care enough about them or quality in general and that will have a negative impact on the reputation of the company.

  1. Useful merchandise has a bigger impact

Good quality useful merchandise creates a positive impression on the customer. For example, a pen that breaks down after two uses will be discarded and forgotten but a pen that lasts for several months and performs reliably will be memorable. Investing in durable and good-quality products will provide a much greater ROI than low-quality and cheap promotional merchandise. Long term use will also ensure that your logo and company name gets good visibility.

You can know more about our products and services at Brand Republic by getting in touch with us today on this number- 03 9646 7066 or email us at info@brandrepublic.com.au. Alternatively contact us through this form and we’ll get right back to you.


Lanyards Great For Concert Events

You may have heard it said that a lanyard is a boring item meant just for office workers and students. But no matter what you have heard nothing could be further from the truth. A lanyard is not just a versatile item that can be utilised across all industries but it can be used at any event. Apart from being practical for daily uses, they are also great for concerts and events. One such event that they are great for is concerts. It you have attended a concert of any sort whether a rock concert or pop concert or gone to see your favourite band at your local concert hall then you most certainly would have seen someone wearing a lanyards.

I have been to numerous concerts myself when I was younger and I have seen quite a few. I attended heaps of blues concert in the past and I saw quite a few. They are aways attended my staff who could not do without a lanyard nor could they function without one. With large events such as rock concert it is important for attendees to be able to identify staff as those events. Any concert that you attend you will invariably see all sorts of support staff looking after the every needs of the concert goers. There are of course the ushers. How would anyone be able to identify the ushers without their lanyards and polo shirts with “staff” emblazed across them. Also how could trust their credentials without their ID attached to their lanyard.

People also inevitable get sick at these rock concerts so finding first aid staff needs to be easy and they need to be visible to others at the event. They too would require the staff to have identification would would necessitate a lanyard and an ID card attached.

So next time you go to a rock concert or a pop concert with Madonna, Tailor Swift or the Rolling Stones then will definitely see staff are wearing and you will see that a printed lanyard and you will realise that they are not boring after all.


Promotional Products

4 Reasons Why Your Cafe Needs Promotional Products

If you’ve ever visited popular coffee shops and cafes, you’ll notice a significant brand presence in them. The logos and brand names are everywhere, including the cutlery and utensils. That’s because cafes and coffee shops rely heavily on branding so if you want to stay ahead of the game, you need to develop and reinforce your brand. At Brand Republic, we sell a number of great promotional products that can help improve brand visibility. Here are some reasons why you should include them:

  1. Familiarise your audience with your brand logo 

You want your customers and visitors to recognise your brand logo and associate it with your brand name on sight. That will only happen if you expose them to your brand regularly and consistently through your promotional products.

  1. Establish a uniform brand presence 

Displaying your promotional products in your cafe and on your employees will help you establish a uniform brand presence. Your customers will be exposed to it the moment they step into your establishment, and that can help you in the long run. 

  1. Appearance of professionalism and quality 

Modern customers often consider good branding to be a sign of quality and professionalism. If you have a steady and consistent brand presence in your cafe, your visitors and customers will be more likely to trust you and the quality of your products. 

  1. Reinforcing your identity 

Promotional products will reinforce your identity and help you stand out in the crowd. This is essential because you don’t want your brand to be confused with some other business.

You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at info@brandrepublic.com.au. You can also contact us through this form and we’ll get right back to you.