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Promotional Merchandise

Should B2B Businesses Use Promotional Merchandise?

Marketing can be a challenge for B2B businesses because you’re communicating with other businesses instead of consumers directly. You need to adopt different rules and marketing strategies in order to gain visibility and recognition in this field. However, if you plan well and use the right techniques, you can be successful in this field and get ample traction. At Brand Republic, we interact with several B2B businesses and understand their goals well. We’ve noticed several business owners don’t know if promotional merchandise can help their business. Here are some tips that can help answer the question.

Do B2B companies use promotional merchandise?

Yes. In fact, promotional merchandise is more commonly used in B2B industries than B2C industries. Business owners will often gift their associates with useful and attractive merchandise in order to promote the brand, keep the customers engaged, and develop healthy relationships. It’s not uncommon for B2B businesses to exchange promotional merchandise during holidays and special occasions.

Does promotional merchandise really help? 

Promotional merchandise is designed to passively increase visibility for your brand and business. They’re also long-term solutions rather than short term investments, which makes them ideal for B2B marketing. As long as the recipient uses your promotional merchandise regularly, you will get visibility and make more people familiar with your brand and logo.

Do you need to spend a lot of money on it? 

Promotional items come in a number of different forms. You can gift flash drives, umbrellas, coffee mugs, t-shirts, and several other items. You only need to spend as much as you want to and there’s something for everyone available at our store.

You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at You can also contact us through this form and we’ll get right back to you.

Promotional Products

Aspects to Consider Before Purchasing Promotional Products

Promotional products are an effective way to strengthen the visibility and standing of your brand. Large global corporations use imagery and various promotional products to ensure their branding stays relevant and visible to their customers, both present and future. But this particular marketing strategy isn’t relevant only to larger companies; and small and medium businesses can use it to their advantage as well. All it takes is a bit of meticulous planning to create a great promotional campaign around the promotional products you choose.

We at Brand Republic recognise the relevance and importance of promotional products in broader marketing campaigns and work closely with you to ensure you get the kind of products you need at pricing that fits in perfectly with your budget. This customised and personalised approach helps you establish a strong presence in the market.

Aspects to consider

Unfortunately, it’s not very easy to plan an effective campaign around these promotional items, especially if you don’t have much experience with it and aren’t sure about which promotional items will work best. There are certain aspects you should be keeping in view while deciding which products to buy:

  1. The amount you are looking to spend 

When you are planning on investing in promotional products for your marketing campaign, the budget is one of the first things that would have to be taken into consideration; this will decide the type and quantity of items to be ordered. In addition to the cost of the products, you would have to factor in the cost of printing your logo and brand name on the products as well. Even if you are working on a tight budget, you will find that there are a number of interesting and useful products that can be quite functional as well.

  1. The quantity 

This is the other important factor that would have to be taken into account while buying promotional products online. If you buy very few, that can mean some of the target audience gets left out and that can have a negative impact on your reputation. If you order excessive amounts, you may be left with too many even after the event and will have to plan for storage as well. In some cases, the printing on the items may be date and event-specific and that means you won’t be able to use them at a later date. This is why estimating the quantity right is very important.

  1. Quality

The other important aspect is that of quality. Always choose good quality promotional products. No one likes to receive items that will stop working within a day or ones that will break or become damaged even with light use. This is why you should always purchase these products from a credible and well-established company like ours.

You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at You can also contact us through this form and we’ll get right back to you.

Promotional Merchandise

Types of Promotional Merchandise Suitable for Child-Targeted Businesses

It can be quite challenging to look for promotional items for companies that cater to the children’s’ market segment. If you are a business that deals in product such as toys, clothes, shoes, sports goods or any other merchandise used by children , you know that the products and  your marketing strategy has to appeal to the children and the parents.

Modern day kids are very sure about the type of clothing and shoes they want and will wear and this has a significant influence on the purchase decisions their parents make. This is why when you are designing your marketing strategy or choosing promotional merchandise for your business, the products should be attractive enough to be appealing to the kids and of a quality that will impress the parents as well.

We at Brand Republic, work very closely with our customers to understand what their ‘objectives and requirements are, and then provide promotional merchandise solutions that will be in sync with your overall marketing campaigns. Here are a few recommendations that you’ll find useful:

  1. Toys and small games

 This is one choice you can’t go wrong with, when your target market is kids. Children just love playing and would be thrilled with any games or toys you gift them. Small toys don’t have to be expensive and you need to find something interesting and which fits into your budget. The other aspects you need to keep in view is that the promotional merchandise you  choose should have some space where you can print your logo and other brand –related information. The different options you can choose from include:

  • Jigsaw Puzzles
  • Colourful springs
  • Classic Puzzle Games
  • Boomerangs
  • Mini Fans
  • Customized Sliding Tile Puzzles

These are simple promotional items that can keep young kids engaged for a longer period of time, which helps give your brand additional visibility.

  1. Stickers

 Most kids love stickers that they can use on books, toys, their room and other places. Opt for age-specific stickers in bright colours and fun designs that also fit in with your brand image. Make sure that these don’t overpower the print and design of your stickers. 

3. Plush Toys and Balloons

Plush toys are definitely appealing to young kids which make them ideal promotional merchandise. Kids rarely discard plush toys they own and if they really like something, will end up keeping them for a very long time and this proves to be an excellent return on investment for you.

  1. Balloons 

Balloons are another great option because they are attractive and visible and you can print your company logo and brand name very clearly on them. They are a good option because they’re affordable and can be handed out at events, fairs and conventions and will fit perfectly into your budget.

For more information about our products and services at Brand Republic get in touch with us today! You can call us on 03 9646 7066 or email us at You can also contact us through this form and we’ll get right back to you.

Lanyards for a Cheap and Memorable Gift

These days it is becoming more and more difficult to manage ever shrinking budgets in the work place. This as true for marketing departments as it is with other corporate departments. Which ia why it is important to look for inexpensive products to incorporate in you promotional products inventory. One such product is lanyards. Lanyards are a great way of getting your brand out to a wider audience, and are a versatile product to use in your business. From events and functions through to everyday staff use, a lanyard can market your business to an audience you may not typically reach through your normal marketing.

There are three main uses for lanyard – events & functions, sporting events and general office use. For events and functions you need a custom lanyard that looks good and gets your brand across while still looking professional. There are a number of lanyards which are suitable in particular our silk lanyard. It is perfect for giving that little bit extra class and adding value to a product with very little additional cost.

For sporting events you would probably want to consider something comfortable and something that will get your brand across. Our sublimation lanyards are perfect as they allow for a bright and bold print with a photo quality finish. Also the polyester lanyards are a great choice for an all-round promotional lanyard that looks good and is comfortable to wear.

For general office use your first choice should be something comfortable to wear as your staff members are likely to have it on them at all times. Again, our Satin Lanyards are perfect for day to day use and will bring a touch of professionalism. They allow for a great logo print, and will bring attention to your brand.

Lanyards are a great promotional tool and often get used over and over again bringing your brand more marketing opportunities. If you need a promotional lanyard for your next event or function you should consider one of the many options we have available.