Lanyards Great For Concert Events

Lanyards Great For Concert Events

You may have heard it said that a lanyard is a boring item meant just for office workers and students. But no matter what you have heard nothing could be further from the truth. A lanyard is not just a versatile item that can be utilised across all industries but it can be used at any event. Apart from being practical for daily uses, they are also great for concerts and events. One such event that they are great for is concerts. It you have attended a concert of any sort whether a rock concert or pop concert or gone to see your favourite band at your local concert hall then you most certainly would have seen someone wearing a lanyards.

I have been to numerous concerts myself when I was younger and I have seen quite a few. I attended heaps of blues concert in the past and I saw quite a few. They are aways attended my staff who could not do without a lanyard nor could they function without one. With large events such as rock concert it is important for attendees to be able to identify staff as those events. Any concert that you attend you will invariably see all sorts of support staff looking after the every needs of the concert goers. There are of course the ushers. How would anyone be able to identify the ushers without their lanyards and polo shirts with “staff” emblazed across them. Also how could trust their credentials without their ID attached to their lanyard.

People also inevitable get sick at these rock concerts so finding first aid staff needs to be easy and they need to be visible to others at the event. They too would require the staff to have identification would would necessitate a lanyard and an ID card attached.

So next time you go to a rock concert or a pop concert with Madonna, Tailor Swift or the Rolling Stones then will definitely see staff are wearing and you will see that a printed lanyard and you will realise that they are not boring after all.

Promotional Products

4 Reasons Why Your Cafe Needs Promotional Products

If you’ve ever visited popular coffee shops and cafes, you’ll notice a significant brand presence in them. The logos and brand names are everywhere, including the cutlery and utensils. That’s because cafes and coffee shops rely heavily on branding so if you want to stay ahead of the game, you need to develop and reinforce your brand. At Brand Republic, we sell a number of great promotional products that can help improve brand visibility. Here are some reasons why you should include them:

  1. Familiarise your audience with your brand logo 

You want your customers and visitors to recognise your brand logo and associate it with your brand name on sight. That will only happen if you expose them to your brand regularly and consistently through your promotional products.

  1. Establish a uniform brand presence 

Displaying your promotional products in your cafe and on your employees will help you establish a uniform brand presence. Your customers will be exposed to it the moment they step into your establishment, and that can help you in the long run. 

  1. Appearance of professionalism and quality 

Modern customers often consider good branding to be a sign of quality and professionalism. If you have a steady and consistent brand presence in your cafe, your visitors and customers will be more likely to trust you and the quality of your products. 

  1. Reinforcing your identity 

Promotional products will reinforce your identity and help you stand out in the crowd. This is essential because you don’t want your brand to be confused with some other business.

You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at [email protected]. You can also contact us through this form and we’ll get right back to you.

Promotional Merchandise

Should B2B Businesses Use Promotional Merchandise?

Marketing can be a challenge for B2B businesses because you’re communicating with other businesses instead of consumers directly. You need to adopt different rules and marketing strategies in order to gain visibility and recognition in this field. However, if you plan well and use the right techniques, you can be successful in this field and get ample traction. At Brand Republic, we interact with several B2B businesses and understand their goals well. We’ve noticed several business owners don’t know if promotional merchandise can help their business. Here are some tips that can help answer the question.

Do B2B companies use promotional merchandise?

Yes. In fact, promotional merchandise is more commonly used in B2B industries than B2C industries. Business owners will often gift their associates with useful and attractive merchandise in order to promote the brand, keep the customers engaged, and develop healthy relationships. It’s not uncommon for B2B businesses to exchange promotional merchandise during holidays and special occasions.

Does promotional merchandise really help? 

Promotional merchandise is designed to passively increase visibility for your brand and business. They’re also long-term solutions rather than short term investments, which makes them ideal for B2B marketing. As long as the recipient uses your promotional merchandise regularly, you will get visibility and make more people familiar with your brand and logo.

Do you need to spend a lot of money on it? 

Promotional items come in a number of different forms. You can gift flash drives, umbrellas, coffee mugs, t-shirts, and several other items. You only need to spend as much as you want to and there’s something for everyone available at our store.

You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at [email protected]. You can also contact us through this form and we’ll get right back to you.

Promotional Products

Aspects to Consider Before Purchasing Promotional Products

Promotional products are an effective way to strengthen the visibility and standing of your brand. Large global corporations use imagery and various promotional products to ensure their branding stays relevant and visible to their customers, both present and future. But this particular marketing strategy isn’t relevant only to larger companies; and small and medium businesses can use it to their advantage as well. All it takes is a bit of meticulous planning to create a great promotional campaign around the promotional products you choose.

We at Brand Republic recognise the relevance and importance of promotional products in broader marketing campaigns and work closely with you to ensure you get the kind of products you need at pricing that fits in perfectly with your budget. This customised and personalised approach helps you establish a strong presence in the market.

Aspects to consider

Unfortunately, it’s not very easy to plan an effective campaign around these promotional items, especially if you don’t have much experience with it and aren’t sure about which promotional items will work best. There are certain aspects you should be keeping in view while deciding which products to buy:

  1. The amount you are looking to spend 

When you are planning on investing in promotional products for your marketing campaign, the budget is one of the first things that would have to be taken into consideration; this will decide the type and quantity of items to be ordered. In addition to the cost of the products, you would have to factor in the cost of printing your logo and brand name on the products as well. Even if you are working on a tight budget, you will find that there are a number of interesting and useful products that can be quite functional as well.

  1. The quantity 

This is the other important factor that would have to be taken into account while buying promotional products online. If you buy very few, that can mean some of the target audience gets left out and that can have a negative impact on your reputation. If you order excessive amounts, you may be left with too many even after the event and will have to plan for storage as well. In some cases, the printing on the items may be date and event-specific and that means you won’t be able to use them at a later date. This is why estimating the quantity right is very important.

  1. Quality

The other important aspect is that of quality. Always choose good quality promotional products. No one likes to receive items that will stop working within a day or ones that will break or become damaged even with light use. This is why you should always purchase these products from a credible and well-established company like ours.

You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at [email protected]. You can also contact us through this form and we’ll get right back to you.

Promotional Merchandise

Types of Promotional Merchandise Suitable for Child-Targeted Businesses

It can be quite challenging to look for promotional items for companies that cater to the children’s’ market segment. If you are a business that deals in product such as toys, clothes, shoes, sports goods or any other merchandise used by children , you know that the products and  your marketing strategy has to appeal to the children and the parents.

Modern day kids are very sure about the type of clothing and shoes they want and will wear and this has a significant influence on the purchase decisions their parents make. This is why when you are designing your marketing strategy or choosing promotional merchandise for your business, the products should be attractive enough to be appealing to the kids and of a quality that will impress the parents as well.

We at Brand Republic, work very closely with our customers to understand what their ‘objectives and requirements are, and then provide promotional merchandise solutions that will be in sync with your overall marketing campaigns. Here are a few recommendations that you’ll find useful:

  1. Toys and small games

 This is one choice you can’t go wrong with, when your target market is kids. Children just love playing and would be thrilled with any games or toys you gift them. Small toys don’t have to be expensive and you need to find something interesting and which fits into your budget. The other aspects you need to keep in view is that the promotional merchandise you  choose should have some space where you can print your logo and other brand –related information. The different options you can choose from include:

  • Jigsaw Puzzles
  • Colourful springs
  • Classic Puzzle Games
  • Boomerangs
  • Mini Fans
  • Customized Sliding Tile Puzzles

These are simple promotional items that can keep young kids engaged for a longer period of time, which helps give your brand additional visibility.

  1. Stickers

 Most kids love stickers that they can use on books, toys, their room and other places. Opt for age-specific stickers in bright colours and fun designs that also fit in with your brand image. Make sure that these don’t overpower the print and design of your stickers. 

3. Plush Toys and Balloons

Plush toys are definitely appealing to young kids which make them ideal promotional merchandise. Kids rarely discard plush toys they own and if they really like something, will end up keeping them for a very long time and this proves to be an excellent return on investment for you.

  1. Balloons 

Balloons are another great option because they are attractive and visible and you can print your company logo and brand name very clearly on them. They are a good option because they’re affordable and can be handed out at events, fairs and conventions and will fit perfectly into your budget.

For more information about our products and services at Brand Republic get in touch with us today! You can call us on 03 9646 7066 or email us at [email protected]. You can also contact us through this form and we’ll get right back to you.

Lanyards for a Cheap and Memorable Gift

These days it is becoming more and more difficult to manage ever shrinking budgets in the work place. This as true for marketing departments as it is with other corporate departments. Which ia why it is important to look for inexpensive products to incorporate in you promotional products inventory. One such product is lanyards. Lanyards are a great way of getting your brand out to a wider audience, and are a versatile product to use in your business. From events and functions through to everyday staff use, a lanyard can market your business to an audience you may not typically reach through your normal marketing.

There are three main uses for lanyard – events & functions, sporting events and general office use. For events and functions you need a custom lanyard that looks good and gets your brand across while still looking professional. There are a number of lanyards which are suitable in particular our silk lanyard. It is perfect for giving that little bit extra class and adding value to a product with very little additional cost.

For sporting events you would probably want to consider something comfortable and something that will get your brand across. Our sublimation lanyards are perfect as they allow for a bright and bold print with a photo quality finish. Also the polyester lanyards are a great choice for an all-round promotional lanyard that looks good and is comfortable to wear.

For general office use your first choice should be something comfortable to wear as your staff members are likely to have it on them at all times. Again, our Satin Lanyards are perfect for day to day use and will bring a touch of professionalism. They allow for a great logo print, and will bring attention to your brand.

Lanyards are a great promotional tool and often get used over and over again bringing your brand more marketing opportunities. If you need a promotional lanyard for your next event or function you should consider one of the many options we have available.

Promotional Water Bottle vs Promotional Bottled Water

When trying to come up with a marketing campaign sometime you come to a dilemma. Sometime the two products you are look at are so similar that you are at a loss which one to go with. Two such products which may lead to said dilemma are promotional water bottles versus promotional bottled water. Whilst they sound very similar they are in effect two different things. One comes with water the other is designed to carry water but you must add yourself.

With promotional  bottled water the bottle already comes with water. All that is left for you to do is supply the logo you want applied to the bottle and to chose what size bottle you require. With bottled water the bottle already comes filled with water for you to hand out. This is particularly handy where you are at events where attendees require hydrating. So if you are holding an out door event or an event where food is being server or where there is not easy access to drinking water then providing bottled water is essential. And if you are already providing water then why not make it a branded water bottle so that your customers can remember you.

With promotional water bottles you are essentially giving your customer the bottle but without the water. Indeed your customer may choose to add something other then water like a soft drink or juice. Really all you are supplying is a container in which liquid for drink can be carries. Promotional water bottles are great to add to packs, such as sports packs and the like to complement other branded products such as promotional towels which are another great product. With water bottles or drink bottle you can print your logo making them a great promotional gift.

So which product is better as a promotional product? It really depends on what your objective is. If you are looking at giving immediate relief from thirsty then bottled water might be the best choice. If on the other hand you are looking at a last effect then a re-usable promotional water bottle might be more your style. Indeed a water bottle has the benefit of being re-usable so the effect is more long lasting.

Whatever your choice give Brand Republic a call. We will always look after your branded products needs.

Branded Products and Where to Brand

In this highly competitive business world companies are always jostling for ways to get their products at the front of the group. There are a huge range of marketing methods that corporations use to achieve this end one of which is the handing out of branded products. The hope is they by giving out gift the business can build customer loyalty and expand the reach of the brand. Whilst in most cases this is true it is also imperative to have a well thought out plan.

Although giving gifts in the form of branded products is never a bad idea one must  also consider where to brand and how to place the logo. It is important when planning a branded product that you have your logo well placed and attractive to the user. Sometimes it is difficult to strike a balance between having a tasteful looking product and yet having something that sticks out. Understanding your objective is always important when planning which products to use.

An good example of a product which allows you flexibility is the Madrid Coffee Mug. This mug is essential a photo mug which basically means it has a sublimation print. With sublimation print it allows you to print a large wrap around logo. More impressively the print can be of a photo or of a logo with a gradient. This flexibility really allows you to create an impressive looking value added product without breaking the budget or appearing to go over the top. The same can be achieved with other products which allow for this printing method such as our credit card USB series

So when looking to embark on yet another marketing campaign make sure you get your branded products right. A well planned promotional marketing campaign is money well spent.

Branded Bottled Water to Enhance Your Brand

These days they are any number of events taking place out doors to market a companies products. With a country as beautiful as ours it is no wonder that marketers would be keen to use beautiful scenery as a back drop for the launch of a new product or service. Not only are domestic brands activity using Australia’s nature beauty to promote their wares but so to are a bevy of international companies.

When arranging an outdoor event many organisers like to provide a gift bag with goodies to make the event memorably. Things like t-shirts, games, USBs and other nik-naks are always popular. Other products such as branded chocolates and theatre passes are also proving to be popular. One thing you will almost always find at an outdoor promotional event is branded water bottles. Whilst our country may be beautiful it is also a warm place which makes supplying bottled water so as to ensure guests are properly hydrated.

Branded bottled water is a great way to promote your brand at any event. The bottles are easily printed with your logo and message and there are a number of bottle sizes available for you to distribute to your guests. They include:

And if you are looking at hosting an event targeting women then we also have water bottles with pink bottle tops.

So next time you are hosting an event think about branded bottle water.

Promotional Products

We live in a very competitive landscape and every business in every industry looks for ways and means to increase their visibility in the market. Unlike the latest digital marketing techniques, this particular marketing strategy doesn’t need regular reinvestment. Once you purchase these products and distribute them, they will keep doing their work, without you having to worry about them.

When you invest in durable products such as pens, bags and coffee mugs etc., they can last for a number of years and continue to spread your brand message. We at Brand Republic, we always recommend that our customers include these items in their broader marketing strategy.

Different types of promotional products

We understand that even when you want to purchase different types of promotional products, you don’t want to deal with multiple companies. It’s why we have a very wide variety of products you can choose from and our online store has items such as:

  • Apparels and bags
  • Coasters
  • Wallets
  • Car accessories
  • Lanyards
  • Packaging
  • Magnetic Products
  • Stationary
  • USB flash drives
  • Other

We have a number of other products to choose from and there really is something for every budget and requirement. If you need something very unique, simply browse through all the different categories of products on our site and you are sure to find something you like.

Promotional products- why purchase them?

  • Promotional items have proven to be very effective because they offer something that no digital marketing strategy can. Your present and prospective customers actually get to use the products, which means your target audience values them more. This is why even the biggest corporations continue to use these in their marketing campaigns to increase their brand visibility.
  • They are also very easy to purchase especially when you buy them from a user-friendly site such as ours; you only have to pick the products you like, upload your message and logo or company name and then choose the number of items you need and place the order. We will ship the consignment to your location within the stipulated timeframe and you don’t have to worry about buying them at a store and then transporting them to your office or any other venue.
  • Aside from this, promotional items are very durable and they continue to promote your brand for a very long time; this is something digital marketing cannot do. The people who receive these items will use them regularly and they actually become your brand ambassadors. This constant visibility goes a long way in increasing your visibility.

Promotional products are a great way to establish your company and brand presence on your office premises. For instance, if your employees and staff members use coasters, mouse pads and coffee mugs at work, you can use that as an opportunity for branding. These products are also excellent for conference and trade fair venues.

You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at [email protected]. You can also contact us through this form and we’ll get right back to you.

Celebrate your Business with Promotional Balloons

Celebrating a new store opening, a new product launch or your business’ birthday? Do it in style with branded balloons!

Brand Republic has a range of promotional balloons, all designed to help your business stand out from the rest. Perfect for helping you celebrate or promote your business or community event, these balloons are good quality, hold a great logo print and are a fun way for the community or your customers to get involved in your promotion or event.

From the sporting field to schools, businesses to community groups, there’s nothing better than seeing your brand, business name, product or group being promoted throughout the community. Balloons offer a fun way to get known, and are a great way to promote new products and services to families with young children.

The Brand Republic range includes everything from the standard balloon through to metallic and pearl toned balloons. Each range includes a large colour selection to choose from, ensuring you get the best out of your promotion or event.

The Pearl range features colours including apricot, lavender, blue, and yellow. The softer pastel coloured balloons are perfect for brands that don’t suit bright bold colours and look fantastic with a screen-printed logo. On the other hand, the Metallic branded balloon range is perfect for those businesses looking for bright bold colours for their next promotional campaign.

Balloons are a great way of helping to promote brands, events and products. Get ready for your next event with branded balloons from Brand Republic.

Promotional Merchandise

While there has been a huge change in the marketing strategies adopted by large organisations, most of them still use promotional merchandise. This is one of the simplest and underestimated, yet effective strategies that work very well. We at Brand Republic firmly believe that these products can boost your visibility quite significantly and help you stay ahead of the competition.

 The advantages of using promotional merchandise

  • Low cost- You generally purchase promotional items in larger quantities and that means you can get them at discounted rates. There are a large number of items to choose from; so if you need to gift promotional items to important clients or executives, you will also find various premium products. For instance, you could purchase smaller products such as magnets or mouse mats in bulk for general purposes and the premium products such as sunglasses or chargers and power banks for more exclusive purposes.
  • Durable- While these products are very reasonably priced, when you source them from companies like ours, you are assured of high quality products that will last for a very long time. This means your branding stays out there for a very long time when you opt for promotional merchandise. It’s not easy to find promotional strategies that are so effective at such a low investment.
  • Versatile- You can find various promotional products such as packaging, toys, keychains, umbrellas, hats and bags etc. So you are sure to find something that matches your requirement regardless of who your target audience is.
  • Utility- If you choose your promotional merchandise with care you will find that they are extremely useful as you can easily choose ones that can be used regularly. Not only does this please the people that are using them, but it’s a great branding opportunity for your company as well.

 How we excel

It’s vital that you opt for promotional merchandise that’s useful and of good quality. Poor quality products that break or become dysfunctional quickly will have a negative impact on your reputation. But when you source these products you benefit because:

  • We are a long-standing company in this space and have a large number of excellent promotional merchandise for you to choose from.
  • All our products are directly sourced from manufacturers and are 100% original.
  • You will find that we are a highly customer-centric company that provides excellent customer service. So if you are unsure about the type of products you should buy or need any other information, we are happy to help.
  • You will find that our products are highly cost-effective and when you purchase in bulk you pay even less for them.
  • Once you confirm your order, we will ship the products to your location or even to any other venue or event location.

 For high quality promotional merchandise, Brand Republic is the company you can rely on. You can know more about our products and services by getting in touch with us today! You can call us on 03 9646 7066 or email us at [email protected]. You can also contact us through this form and we’ll get right back to you.

Fidget Spinner All The Rage

Fidget spinners are a fun therapeutic toy that the user spins between their fingers and can learn to do tricks with. Its simple spinning action is addictive and provides hours of stress relieving fun for both adults and children alike. The momentum that the fidget spinner produces provides a sensory experience for the user. The fidget spinner is one of the hottest promotional product on the planet and offers an incredible opportunity to put a logo or message in the hands of a huge potential audience.

Check Out Our Cool New Bottle Openers

Brand Republic have a complete range of promotional bottle openers for you to chose from. If it is a bottle opener that you are looking for for your next promotional campaign then look no further. We have everything from novelty shaped bottle openers like our guitar and surfboard shaped bottle openers to your standard bottle openers.

We also have added a few new bottle openers to our range which are great for branding. They include:

All of our new range are great for branding and are sure to impress your customers.

If there is anything that you require for your next promotional products campaign then give us a call and we will do our best to help.

How To Buy Promotional Products Online

These days it seems every thing you want to purchase you can find it online. Long gone are the days where you had to search through the phone book of go to every single shopping mall just to find a basic item. It seems that most products are just a click away. The same can be said about promotional products and corporate merchandise. It can all be found online.

It is true that we still give out catalogue. It is sometimes easier to browse through a catalogue and mark out the products that you like. Also they are a great coffee table book. Something to look at when you are just waiting around for some thing to happen or someone to come to an appointment. But if you want to see a huge collection of promotional products then you will probably have to turn to the web for more information.

Purchase promotional products online is easy. You find a website you like. Just like our website Brand Republic. When you find a product you simply send through a quote request and in a short period of time someone will reply to you will all the information you need. If you need additional information it is alway simple to just send an email and await a response. It is also great when the company you are dealing with has specialist website just like our caps website or promotional USB website.

So next time you are looking for a corporate gift you may want to check online and if you happen to come across Brand Republic then you will know how lucky you are.

Questions to Ask Yourself Before You Purchase Promotional Products

Promotional products are a great way to establish your brand and increase visibility in the real world. Big global companies use promotional products and imagery to keep their brand visible and relevant. This strategy isn’t limited to just big companies because even small businesses can create great campaigns around promotional products if they plan it well. At Brand Republic, we believe that promotional products are especially useful to small businesses because they need something special and impactful to establish a presence in the market.

Unfortunately, it’s not easy to plan a good campaign around promotional products, especially if you have no experience with marketing and don’t know which products to use. You should ask yourself the questions we’ve mentioned below. The answers to these questions will help you create a good campaign.

  1. How much are you willing to spend? 

This is the first question you should ask because everything depends on your budget. Some promotional products will be out of your reach if you’re on a smaller budget. Most useful and interesting products are quite affordable so don’t worry about a tight budget. Make sure your budget offers some room for some added expenses. You should also make sure you don’t strain your finances in order to create a solid marketing campaign around promotional products. You don’t need to spend too much to see good results.

  1. How many products do you need? 

This is also an important factor to consider before you shop for promotional products online. If you purchase too few items, some of your target audiences will be left out and that will have an impact on your reputation. If you purchase too many promotional items, you’ll have to arrange for storage and that would be a waste of time, effort, and money. Carefully calculate the number of people you want to give the products to and the place your order. It’s a good idea to purchase a few backup pieces. For example, if you need 50 items, you should consider buying 60 to 70 so you might have some backups.

  1. Where should you place your company name or logo? 

Business owners purchase promotional products because they want to promotion their brand. You need to place your company name or logo on the promotional item to get the best returns on your investment. You need to determine the placement of this logo or company name carefully because your target audience won’t use the product if it has a glaring logo with the company name on it. The logo or company name should be placed in a discreet but relatively visible location. Consider the product you want to purchase carefully and your target audience before you determine the placement of the branding.

You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at [email protected]. You can also contact us through this form and we’ll get right back to you.

The Best Promotional Merchandise for a Child-Oriented Business

It’s not easy to come up with good promotional campaigns for businesses that target children. If you sell toys, games, children’s sports items, clothing, accessories, or other items designed for children, you need to sell your products to both the kids and their parents. At Brand Republic, we believe that you can design great marketing campaigns with promotional merchandise, even if you’re a child-oriented business. Here are some recommendations that you’ll find useful:

  1. Toys and Games

 This is the most obvious choice for promotional items. Kids love to play games and will be delighted by any toy or game you gift to them. These items aren’t expensive so they can easily fit into your marketing budget. All you need to do is determine what kind of games the children would like and determine where you can place your branding on the promotional merchandise. Here are some of the options available to you:

  • Colourful springs
  • Jigsaw Puzzles
  • Boomerangs
  • Classic Puzzle Games
  • Custom Sliding Tile Puzzles
  • Mini Fans

All of these items will keep a child’s interest engaged for a long time and bring more visibility to your brand and company.

  1. Stickers

 Children love stickers, especially if they feature fun designs and colours. Stickers are also very affordable to make and easy to transport. You can create a unique and interesting design that fits in with your brand image and appeals to your target audiences at the same time. You can also add your company brand name or logo to the stickers to improve visibility for your brand. Just make sure the logo and company name doesn’t overpower the design and visual appeal of your stickers. Children won’t be interested in them if the design is boring.

  1. Balloons

 Balloons are excellent promotional merchandise because they’re visible and immediately attract the eye. Children love balloons and will be delighted to receive them regardless of the branding and design visible on them. Balloons are the ideal promotional items for fairs, conventions, and events and they’re affordable enough that you can easily hand them out to dozens of children without making a dent in your marketing budget. Balloons also have a long shelf-life when they’re not inflated so you can purchase them in bulk and store them on your property for special occasions, holidays, and events.

  1. Plush Toys

 Plush toys are appealing to a large number of people, not just the children. That’s why they’re ideal promotional merchandise. These soft and pretty toys are a perfect fit for businesses that target children and their parents and they have a long-lasting appeal as well. People rarely discard their plush toys, especially if they’re in good condition and look appealing. If you good a good quality product and place your logo or name in a good location, you’ll get a lot of ROI from these toys.

You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at [email protected]. You can also contact us through this form and we’ll get right back to you.

How to Determine What Kind of Promotional Products Your Clients Will Like?


If you want to have maximum impact on your target audience with your promotional products campaign, you should spend some time on research. If your target audience like the merchandise, they’ll be more likely to support your brand. At Brand Republic, we always encourage our customers to research their target audience and understand their preferences before they purchase the promotional products. Here are some tips that can help you:


  1. Consider the Basic Audience Information


Most businesses collect basic information on their audience like their age, gender, general location, and other such factors. This basic audience information will help you create a customer profile for both your traditional and digital marketing strategies. You can easily source location and preferences information from your website analytics because it will record every visitor that visits you. You can also purchase data regarding your target audience gender and age from third party companies. Most business owners have a basic idea about their target audiences and will know what kind of promotional products they will prefer.


  1. Collect Information from Social Media


If you have an active social media page and following, you should study it carefully to determine just how your target audience interact with it. Your followers’ likes and dislikes will help you determine what kind of promotional products they would prefer. Our store has a large collection of products so you’ll find something for everyone here. You can choose items that your target audience will love from our collection to have the best impact.


  1. Choose Something Useful


While customers and business associates will appreciate show pieces, toys, and other such promotional products, they won’t like them as much as items they can actually use. For example, a USB drive will be more useful than a stuffed toy, especially if you want to place your brand name on the promotional item before you give it to your customers. So, if you can’t decide on what you want to purchase, just look at the list of the most useful items and pick one.


  1. Choose Something of Good Quality


Your promotional products won’t have the right impact on your target audience if they simply fall apart after a few days of use. In fact, poor quality products might actually compromise your reputation and cause problems with your brand. If you purchase your products from a reliable store, you won’t have to worry about the quality of your products.


We source all products from reliable manufacturers and take careful note of their quality. You can be sure that anything you purchase from us will be well-made and durable. Our products are also quite affordable so they’ll fit into your budget. You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at [email protected]. You can also contact us through this form and we’ll get right back to you.

Popular Promotional Merchandise And Why You Should Buy it

All businesses want to stand apart from their competitors and be unique. They want to have a brand that customers can easily recognise and relate to. You will only gain this recognition if you have a solid marketing campaign in place. Modern marketing is a combination of traditional and digital strategies. Most marketers focus on digital techniques but business owners should be aware that traditional strategies involving promotional merchandise can be very effective as well. At Brand Republic, we recommend you consider these popular promotional products for your campaigns.


  1. Coffee Mugs


These are some of the most popular promotional merchandise available in the market. In fact, business owners consider it the first choice for promotional strategies. Coffee mugs are popular because they’re versatile. You have enough space on the surface to add your company name, logo, and some interesting or inspiring quote. Coffee mugs are often used as pen holders and desk decorations as well so even people who don’t like drinking coffee will like to receive a mug as a gift.


  1. T-Shirts


T-shirts and other such apparel are also very popular, especially with companies that have a well-established brand and logo. Printed t-shirts with brand colours can be an excellent gift for employees, customers, and business associates alike. If you choose good quality materials and a great design, the recipients won’t discard the t-shirts. We recommend that you add a witty or humorous quote to the t-shirts. Your customers and associates will be more willing to wear them if you do.


  1. Key Chains and Bottle Openers


These two promotional merchandise options are surprisingly popular, especially in industries with a predominantly male and young target audience. If you intend to target that demographic, you should consider key chains or bottle openers. Both of these items are durable and can be a constant presence in your customer’s life. People rarely throw bottle openers or key chains away because they’re quite useful. Customers can retain keys and bottle openers for years so they provide enduring value.


  1. Water Bottles


Water bottles are also very popular, though not as much as the three options mentioned above. Water bottles also have a larger surface area so you can print almost anything on it. You can add your company tagline, brand name, logo, and other such designs to make these bottles interesting and attractive to your customers and associates. Water bottles are useful, especially the sports-type bottles that people can carry around during their workout.


While these products are very common, they will effectively capture your target audiences’ attention and help increase visibility. Sometimes, tried and tested marketing techniques just work and give the best results. This promotional merchandise is worth your investment.


You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at [email protected]. You can also contact us through this form and we’ll get right back to you.

4 Unconventional Promotional Products For Your Marketing Campaign

Promotional products come in a number of shapes and sizes. There are so many options available in the market that it can be difficult to choose the right product for your brand. At Brand Republic, we believe that you should choose a product based on your brand, services, company culture, etc. Some promotional products will work for you awhile others will not deliver the results you expect. However, we have noticed that some items are more popular and effective than others. Here are 4 unconventional promotional products for your marketing campaign:


  1. Plush Toys


This might be a surprising entry on this list, but it really does work. Most of your clients and business associates will be very reluctant to discard a plush toy, even if it has a brand name on it. Even if they’re not personally interested in these toys, they will have children in their family circle who will enjoy these toys. Plush toys are rarely thrown away so they’re very effective promotional products to invest in. These toys are rarely used as a promotional item so you can be certain they’ll bring a surprised smile to the recipient’s face.


  1. Power Banks


Almost everyone has a phone and almost everyone fears the dreaded low-battery sign. Most phones today can’t really last an entire day on a single charge and phone owners often need to top up in office or at home. Unfortunately, that’s not always possible so most phone users will carry a power bank with them. That’s what makes them excellent promotional products because people will be very reluctant to disregard them. All you need to do is place your brand logo on the bank and gift it to your most important clients and business associates. They’re very useful gifts and relevant to the modern times. Unlike coffee mugs and pens, power banks will be used often and remain visible for a long time.


  1. Drink Bottles


People use drink bottles on a number of occasions like when they’re working on, playing sports, visiting a beach, etc. Because of this, drink bottles are great promotional products. People aren’t brand conscious when it comes to water bottles and will use any bottle that’s available to them as long as the water is stored well and remains cool. Drink bottles are also very easy to brand as there’s so much space available to you.


  1. Bottle Openers


Australians are fond of their beer and these beer bottles often require bottle openers. This small but useful tool can be great promotional products for your marketing campaign, especially if you’re a part of the beverage making or selling industry. These bottle openers come in different forms and can be card-shaped or key chains.


You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at [email protected]. You can also contact us through this form and we’ll get right back to you.

4 Tips for the Best Promotional Merchandise Marketing Campaign

Marketing that involves promotional merchandise requires a lot of planning. Most business owners just purchase a product, add their brand name and logo, and distribute them among their target audience. This strategy is no longer as effective as it once was because the competition has grown considerably over the years. At Brand Republic, we recommend that you consider the 4 tips mentioned below before you purchase promotional merchandise for your marketing campaign.


  1. Can the Product Be Branded?


The purpose of promotional merchandise is to improve visibility and showcase your brand name. You need to purchase products that will showcase your brand name adequately. If the product is too small or narrow, your brand name won’t be as prominent and that can reduce the ROI you gain from your campaign. Get some test samples before you purchase the product to ensure it showcases your brand name or logo adequately.


  1. Can It Fit Into Our Budget?


Some promotional merchandise is more expensive than others. You can’t ignore one person in favour of other so you will need to purchase the same merchandise for everyone in the same category. For example, if you purchase one expensive product for a business associate, you will have to purchase the same type of gift for all your business associates in order to avoid offending anyone. You should create a list of people you need to present a gift to and then set a budget per gift. This will help you avoid overspending.


  1. Choose Products that Can Be Easily Transported


People often underestimate how troublesome it can be to transport easily breakable objects for something that’s heavy and cumbersome. If you intend to distribute the promotional merchandise at events or other locations, you should consider smaller and easily manageable products. You should also consider if the product will cause any problems or discomfort to your clients or associates. For example, if you intend to provide your customers with branded tools or hardware, you can be certain they won’t be able to carry it home without some difficulty. When you present the products to your customers, make sure that it’s easy to store and carry.


  1. Utility is Important


The promotional merchandise will lose its value if it’s not useful to the client or business associate. For example, you shouldn’t give sport merchandise to people who don’t play sports or are physically unable to participate in such activities. The merchandise would provide no utility to them and they will have no reason to keep it. If you’re lucky, they might hand over the merchandise to a friend or relation, but many will simply discard them or put them away on storage.


If you keep these tips in your mind, your promotional campaign would have better chances of success.  You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at [email protected]. You can also contact us through this form and we’ll get right back to you.

What Should You Keep in Mind Before You Purchase Promotional Products Online?

When you invest in promotional products, you want to get good results and better visibility in the market. Unfortunately, just purchasing a product and printing your brand name on it doesn’t work. Competition is too high and several businesses vie for customer attention on a daily basis. The only way to get ahead of the competition is to plan your promotional product campaigns carefully. At Brand Republic, we recommend you keep these tips in mind before you purchase any promotional merchandise.
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Pinpoint Shirt Great Corporate Shirt

For the latest in workwear fashion, you can’t go past the range at Brand Republic, and one of the most popular in promotional workwear is the Pinpoint Shirt. Available for both men and women, these shirts are stylish and professional, while being comfortable and easy to wear.

The Pinpoint Shirt is made from 70% cotton and 30% Cool Dry fabric ensuring these shirts are comfortable to wear all year long. With a 50+ UPF rating, they are a great choice whether your staff are working in the office, or ducking in and out of sales or business meetings.

These shirts are easy fit, breathable, quick drying and moisture wicking, with the men’s shirt featuring a pocket on the left breast, so whether your office is in tropical Queensland, or the cooler climates of Tasmania, your staff will be comfortable year-round.

Available in a range of sizes from small to 5XL for the men’s shirts and 8 – 22 in the women’s shirts, and in a range of colours including black, white, red and blue, you’ll certainly have no trouble finding your next branded workwear option.

Professional workwear can certainly help your brand stand out, and for those in the customer service or product service field, your customers will be more comfortable dealing with a presentable and professional looking staff member.

Here at Brand Republic we know that finding comfortable and stylish promotional workwear that your staff are happy to wear is difficult, however the Pinpoint range has a classic style and will look professional no matter which industry your business is in.

How to Use Promotional Merchandise in Your Marketing Campaigns

A great marketing campaign will approach customers from multiple angles rather than just one channel. It’s a good idea to have a diverse strategy that includes different marketing techniques like SEO, content, traditional marketing as well as promotional merchandise. At Brand Republic, we believe that a well-planned marketing campaign isn’t complete without real-life campaigns that approach customers and business associates through tangible means like newsletters and promotional items.
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