How Does Promotional Merchandise Work For Your Business?

It’s natural to be sceptical about promotional products because we living in a world where marketing techniques have become very sophisticated and complex. Many business owners believe that their money is better invested elsewhere and choose not to purchase promotional merchandise. At the Brand Republic, we believe that promotional items are still relevant and have much marketing potential. Here are some answers to the question how does promotional merchandise work for your business.

1. They Have Utility and Longevity

Most promotional items are very useful and durable. For example, a coffee mug or a water bottle will be used daily but can easily last for a long time. Surveys conducted on the matter indicate that customers do retain possession of promotional products for a very long time and will continue to use them until they find a replacement or the promotional merchandise is damaged. Very few marketing strategies offer the same level of longevity and utility, which is why promotional products are still quite popular.

2. They Help You Form a Solid Connection With a Potential Customer

Promotional merchandise will help you establish a connection with your prospective customer because when they receive a gift from you, they’re pleased and become biased in your favour. This only works to a certain extent and the prospective customer won’t go out of their way to support your brand. However, if they have to make a choice between you and a competitor and they feel your quality and prices are at par, they’ll be more likely to choose you simply because you established a connection with them.

3. They can Be Personalised

People love receiving personalised gifts, especially from brands that they’ve supported and recommended in the past. Promotional merchandise, unlike other gifts, can be personalised so you can thank them directly for their support and appreciation. This will also help you establish a good connection with your existing customers and show them that you still value them. With very little expense, you can have a great impact, especially if your customers aren’t expecting it.

4. They Can Help Improve Your Reputation

According to a survey, around 71% of the promotional merchandise recipients remembered the names of the companies that give them the gifts. It’s not easy to have such an impact on the customer with traditional marketing methods. Because of the high level of competitiveness, customers are more likely to forget brand names than remember them. Promotional merchandise is a great way to improve or establish your reputation and leave an impression on prospective customers.

As you can see, promotional merchandise can be worth every cent you spend on them. You should make it a point to choose a good quality and useful product. Poor quality products will have a negative impact on the customer.

You can know more about our products and services at the Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at info@brandrepublic.com.au. Contact us through this form and we’ll get right back to you.

How Does Promotional Merchandise Work

How Does Promotional Merchandise Work


USB Pens A Great Promotional Product

Brand Republic is affiliated with EzyUSB which is a supplier of premium USB products and accessories. One of the great promotional USBs that EzyUSB offers is the USB pen. USB promotional pens are a great and versatile corporate gift. There are a number of model available and they come in different capacity. The USB pens that EzyUSB offers are all good quality pens and can be branded with your logo or message. What’s more, they can also come in a gift box to enhance the value of the gift. In short promotional USB pens are:

  • Available in a range of models.
  • Come in a different capacity.
  • Can be laser engraved or printed with your logo.
  • Have gift box options.
  • Are inexpensive for promotional campaigns
  • Have multiple uses.

So next time you are looking for a great promotional product look no further then the USB pen.

USB Pens A Great Promotional Product

USB Pens A Great Promotional Product


What Kind of Promotional Products Should You Purchase for the Holiday Season?

Most companies and brands see the holiday season as the perfect opportunity to give promotional products as gifts and gain customer loyalty. You can get good returns with a marginal investment and take advantage of the joyful holiday spirit. Unfortunately, the competition is high so it’s not easy to gain the attention of your customers without giving them something truly spectacular and eye-catching. At Brand Republic, we believe that you can give people great gifts without burning a hole in your pocket. Here are some suggestions that would help.

Choose Something Unique

Things like pens, mugs, and showpieces are very common and most companies will gift such items to their customers. If you want to stand out, don’t be afraid to choose promotional products that are a little unique and interesting. They can even be gag gifts of sorts as most people will appreciate the laugh and love your sense of humour. These items might not be safe or predictable and some of your customers and business associates might not find much use for them. But unique gifts will always garner more attention than something that’s useful but predictable. For example, binoculars are a great gift because they’re useful, interesting, and unique.

Technology Oriented Gifts

Technology has invaded all aspects of our life so people always appreciate technological gifts that they can use at work or for entertainment purposes. People are less likely to discard a useful piece of technology than other promotional products. For example, a customer might discard a plastic or metal promotional pen but they won’t discard a stylus that works on all kinds of touch screen devices. Similarly, people are more likely to appreciate a UBS flash drive than a coffee mug, even if the coffee mug has a personal message or a funny phrase written on it.

Give Something Useful

While desk trinkets are pretty and interesting, they won’t hold your customer’s attention for long. Eventually, the customers will discard these gifts in favour of more space and that would be a waste of money. It’s a better idea to choose something that they’ll actively use and here are some suggestions:

  • Wallets
  • Tools and Hardware
  • Umbrellas
  • Wristwatches and calendars
  • SunGlasses
  • Sound Accessories like Speakers, Earphones, etc.
  • Sports Items like Beach Balls, Golf Accessories, Health Bracelets, etc.
  • Computer Accessories like Mice, USB Hubs, etc.

Useful items have more promotional value and will be more memorable than decorative items and trinkets. While they do require a little more investment, they offer great value in return, especially during the holiday season. Add your personal logo or company name to these promotional products.

You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at info@brandrepublic.com.au. Contact us through this form and we’ll get right back to you.

Holiday Season Promotional Products


California to Ban Plastic Bags

Californians have passed Proposition 67, ratifying the 2014 state law banning retailers from handing out single-use plastic bags at the checkout. The Californian plastic bags ban will have a positive effect all around the world. Many other jurisdiction are opting to get rid of plastic bags which will be great.

Read More Here Click.

The ban has been brought in to reduce plastic waste. A great way to help out is to use re-usable or paper bags instead.

Brand Republic is a leading supplier in custom printed bags including tote bags and paper bags. Show your support for the environment by incorporating re-usable bags into your promotional merchandise. There are lots of opportunities for you to use environmentally friendly bags which will show your companies eco-credentials.

Lets work together to reduce plastic waste so that the world can breathe better.

 

Plastic Bags Ban

Plastic Bags Ban


Promotional Products For Christmas

The festive season is upon us finally. Another year is nearly past and Christmas is around the corner. Christmas traditional is the time for gift-giving and what better Christmas gift to give your beloved customers than a promotional product. Here at the Brand Republic, we have an extensive range of promotional products;

Our promotional products can be branded with your logo.

So if you are looking for an ideal Christmas gift look no further then promotional products and give the Brand Republic a call today.


Aspects to consider While Choosing Promotional Merchandise

Every company needs promotional merchandise at some time or the other. It could be for an event, a business fair, a conference or for internal distribution too. Regardless of who the recipients of these products are you would want to ensure that they are good quality, well printed and well-presented items. This is why it makes sense to choose them with care and attention to detail. Here are some aspects you should take into account while choosing promotional merchandise.

Functionality

This is probably one of the first things you should take into account while deciding which product to choose. The product should have a purpose; if you get something that only has decorative/cosmetic value, it’s less likely to make an impact. Consider giving something that can be used daily or frequently such as a mouse pad, pen, pen drive, mobile charger etc. You can also consider getting products that aren’t used very frequently such as gym bags or umbrellas; these are indispensable at certain times.

Appearance

When you start researching the market for promotional merchandise, you will find there are literally thousands of them to choose from. This is why you need to ensure the product is functional and looks good too. When you pay attention to the latter aspect, you make a good impression and it adds to the reputation of your company. At times, the only thing that’s required is a creative eye to choose useful and fun products. For instance, you can add a very catchy/witty phrase to a very simple product, in attractive colours; and that can make a very unique promotional item.

Quality

It’s not difficult to find cheap products; but when you focus only on low pricing that can also sometimes mean you compromise on quality. This is something you should avoid at all costs. It’s best to settle for good quality products that also have good-quality printing. When you purchase promotional merchandise from a credible company like Brand Republic, you are assured of getting consistently high-quality products at competitive rates.

As long as you keep these 3 basic factors in view while selecting promotional items, you will find that you are able to make a very positive impact. These products go a long way in reinforcing your brand image and help keep your company name at the fore of the recipients’ minds. And after all, isn’t that what promotional products are meant to do?

Contact the experts

You will find that we have a wide variety of these products and you can choose something that complements your brand and fits perfectly into your budget. In addition to getting the highest-grade items, you are also assured of; the highest levels of customer service.  We are focused on providing you value for money regardless of the size of your promotional merchandise order.

You can know more about our products and services at the Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at info@brandrepublic.com.au. Contact us through this form and we’ll get right back to you.

Choosing Promotional Merchandise

Choosing Promotional Merchandise


Get Ready For Christmas Gift

Corporate Christmas Gifts

The season of giving is finally upon us again. Christmas is only a few weeks away and it is time to start thinking about last-minute corporate gifts that you may want to send to your valued customers. At the Brand Republic, we have a wealth of knowledge when it comes to corporate and Christmas gifts. Our years of experience ensures that we can always find the ideal Christmas or corporate gift for your customers. This Christmas you may want to consider the following items as your customer gifts;

Of course, these are just a few of the items we have on offer. The Brand Republic offers a full range of promotional and corporate merchandise.

So get in the spirit and give the Brand Republic a call today. Our friendly staff will look after all your gift-giving needs.

Corporate Christmas Gifts


Different Categories of Promotional Products

When companies are deciding which promotional products they want; they take factors such as quality, aesthetics, functionality and price into account. While all of these are very important aspects, there is one more aspect that many people forget to take into account- the method of distribution of these promotional products. There are different categories of promotional products to chose from.

We at Brand Republic feel that this is something which should be taken into consideration and have created some categories of products, based on how they are going to be distributed. Hopefully, this small guide should help you make a more well-informed choice in this respect.

Counter Tops

It’s common for promotional products to be placed on top of counters; typically, this distribution method is highly dependent on user honesty as these items could be self-service ones. They may be entirely free or there could be very small amount that customers have to pay to purchase them. For example organisers of charity events place things like badges and pens at their venue.

When you are considering purchasing promotional products for events like these, it’s best to opt for low cost items. It’s also a good idea to choose colourful and attractive, pocket-sized products. These are far easier to distribute; and when you are selling a cheaper, portable product, it automatically makes the purchase decision easier for the visitors.

Staff gifts

In these types of promotional products, it’s vital that you prioritise the quality aspect. These are very different from fundraising merchandise; the products you choose for your employees should be high-quality and functional. Spend some time thinking about which products your staff members will use more frequently. With this in view, you can consider ordering customised office stationery and related products such as staple removers, notepads, mouse pads, clips etc. You can also consider products such as umbrellas, satchels, backpacks etc.

Tradeshow Handouts

Conferences and tradeshows see a lot of activity and every company tries their level best to attract more traffic to their stand. It can be quite challenging to stand out from the crowd in this kind of setting; however, it’s not impossible. You would have to make some extra effort to choose attractive products that are also printed in vivid colours. Look for uniquely-shaped, vibrant coloured promotional products or something funky.

Corporate Gifts

This is one more category promotional products that have to be chosen with care. In some instances, your staff members may be handing these out to customers that have just signed a contract with you. At times, you may post out a gift to an existing customer that hasn’t done business with you for a while now. Regardless of the intent, it’s vital to give products that are perceived to be high in quality.

You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at info@brandrepublic.com.au. Contact us through this form and we’ll get right back to you.

Categories of Promotional Products


Are Promotional Products Worth It?

Promotional products are an excellent way to increase your visibility in the market. Unlike sophisticated digital marketing techniques, this marketing strategy doesn’t require constant reinvestment. You can purchase and distribute these products and simply forget about them. The most durable products like coffee mugs, pens, and bags would continue to increase your visibility for several years to come. At the Brand Republic, we always encourage our clients to include promotional products in their marketing strategy. So the question of are promotional products worth it is answer with a resounding “yes”!

What Kind of Promotional Products do we offer?

We want to be a one-stop destination for all your promotional products needs so we keep a large inventory of products. Here are some of the many products you can find in our online store:

These are some of our most popular promotional products but they’re not all that we have to offer. If you want something unique and different, don’t hesitate to browse through our website and consider our other products.

Why Should You Purchase Promotional Products?

Promotional products are effective because they offer something more substantial than digital marketing. Your target audience actually get products that they can use in their day-to-day life, which increases their value to the customer. That’s one of the reasons why companies still believe in promotional products.

They’re Easy to Purchase – All you need to do is choose the product, upload your logo or company name, select the amount of product, and purchase. The products would be shipped directly to your location so you won’t have to worry about transport.

ROI – Most promotional products are very durable and will promote your brand for several years to come. They offer a better return on investment than most marketing campaigns. For example, if you gift promotional wallets to your customers, business associates, and other such people, they’ll use it for several months, if not years. They’re be constantly exposed to your logo and branding, which that improve overall visibility.

Helps Establish Your Presence – Promotional items help establish your brand presence on your company premises. For example, if your employees use coffee mugs, pens, and other promotional items regularly on the company premises, it would boost your brand presence. It’s important to ensure your logo and company name is as visible as possible, and such small steps can help.

For Events – Promotional products can help you gain recognition during events like conventions, conferences, and tradeshows. You can gift inexpensive branded items to your customers and business connections during the event so they remember you if they need your services.

As you can see, promotional products are very useful and can easily be one of the best marketing strategies you adopt for your business. You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at info@brandrepublic.com.au. Contact us through this form and we’ll get right back to you.

Are Promotional Products Worth It

Are Promotional Products Worth It